Directed by Mia Barnes and produced by Roisín Audrey Moloney for Freenjoy Los Angeles, LS Productions handled all local production for the UK-based shoot for Ed Sheeran’s brand new visual album ‘Subtract’. The album features 14 tracks, each accompanied by a music video, shot back to back at a number of locations across his home county of Suffolk, UK. The album is his most personal to date and is a reflection on grief and the journey to healing.

Working closely with Freenjoy, a Grammy award winning, US production company, LS Productions expert location and production teams played a central role to bring the visual concept and themes of 'Subtract' to life. Nathan Scherrer and the team at Freenjoy are globally regarded for their work with the world’s top music talent and have worked with LS Productions previously on the Grammy-nominated music video Harry Styles - Adore You.

LS used their local expertise in the South of England to help source the perfect backdrop for each music video. The creative sees Sheeran in multiple locations from rugged coastlines and striking beach landscapes, to a school playground and a local pub, all selected to bring to life the narrative of grief and reflection running throughout the album.

The LS team also co-ordinated a series of technical stunts, featuring Sheeran suspended from a rope ladder, a car crash and car submerged underwater, and the creation of a custom giant blue monster. 

Watch Ed Sheeran’s full visual album ‘Subtract’ here. © // 1 file show complete blog

*Presenting* 'The frontwomen of tomorrow,' Girls Rock Glasgow.

Captured in the Southside of Glasgow and featured right where they should be - inside the action-packed twentieth edition of The Gentlewoman.

Client: The Gentlewoman
Photographer: Oliver Hadlee Pearch
Stylist: Emilie Kareh
Production Company: Art Partner
Service Production Company: LS Productions © // 4 files show complete blog

Filmed in an English theatre our location team discovered, full of faded grandeur, this reinterpretation of 'Rewrite the Stars' by James Arthur and Anne-Marie is the greatest. 

Watch the full video here.

Brand: Atlantic Records UK
Director: Hannah Lux Davis
DOP: Sam Meyer
Talent: Anne Marie, James Arthur
Art Director: Anthony Neale
Production Company: London Alley with OB Management
Service Production Company: LS Productions
Service Producer: Ellen De Faux © // 8 files show complete blog