News // 86 News by LS PRODUCTIONS
In Johnnie Walker's latest collaboration, haute couture meets the art of blending. Arguably the most progressive couture designer of our time, Balmain's Creative Director Olivier Rousteing, and Master Blender Emma Walker presented a designer whisky collection at the opening of the Johnnie Walker Vault, celebrating the mastery of Johnnie Walker's blending skills.
Celebrated French Creative Director Olivier Rousteing was invited to the Johnnie Walker Vault as the first cultural collaborator. Couture Expression is the first release in a two-part collaboration and features four couture blends inspired by a sensual journey through the seasons. The event was produced by 360 PM in close cooperation with LS Productions.
"Johnnie Walker Vault is allowing us to make our mark on the world of luxury spirits in an exciting new way, as well as opening the door to a new era of progress for the brand. Through colliding the blending artistry of Dr Emma Walker with the creative genius of Olivier Rousteing we are pushing the boundaries of what a luxury Scotch whiskey can look, taste and feel like." Julie Bramham, Managing Director of Diageo Luxury Group.
"This has been an emotional journey. What started as a collaboration to create one special release became a creative exploration of four seasons, just like a couture collection. For me, the seasons bring different energy and emotions - the feeling of rebirth in Spring, the hazy freedom of Summer, the self-reflection of Fall and the coziness of home and family in Winter - that Emma so beautifully captured in the collection." Olivier Rousteing, designer.
To celebrate the collaboration and the release of Johnnie Walker Vault x Olivier Rousteing Couture Expression, an exclusive launch event took place in New York City on May 3. Johnnie Walker Vault x Olivier Rousteing Couture Expression was launched worldwide on May 26. Only 25 bottles of each season are available worldwide. Suggested retail price: $20,000.
The French couturier Olivier Rousteing became head designer of the Parisian fashion house Balmain in 2011 at just 25 years old. Thanks to his strong social media presence, especially Instagram, he established Balmain as one of the most recognized French fashion houses online, alongside Chanel and Louis Vuitton.
03.06.2025
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For the first time ever, a specially curated private blending experience is being offered to a select few. Johnnie Walker invites you on an exclusive journey with Master Blender Dr. Emma Walker to the Johnnie Walker Vault on Johnnie Walker Princes Street in Edinburgh.
You'll stay at the legendary Gleneagles Hotel and enjoy a Michelin-starred dinner, as well as a personal blending session with Dr. Walker, where you'll be presented with your personalized blend.
Dr. Walker personally creates unique, bespoke blends for a select few, selecting meaningful drops from the rarest whiskies stored in the Johnnie Walker Vault. Each blend is tailored to the individual palates of Dr. Walker's guests.
"With her skill at telling stories through whisky—and a selection of 500 whiskies from our rare, mature, and ghost casks, showcasing the best of the 10 million Scotch casks at her disposal—our Master Blender Dr. Emma Walker captures personal stories and passions, creating unique blends that showcase the blending art at the heart of Johnnie Walker. All this magic happens in the Johnnie Walker Vault: an exclusive studio beneath Princes Street in Edinburgh," we read on the Johnnie Walker website.
"Johnnie Walker Vault is our treasure trove. It's where I can curate and share our rarest and most exceptional Scotch whiskies, and from these create unique blends which sing to my guests and showcase the blending artistry at the heart of Johnnie Walker. It is a very special place to me, but it's also much more than just a physical space – it's a platform through which I can take deeply personal stories and translate them into beautiful, one-of-a-kind blends. It's a real privilege to be a part of capturing and bottling these wonderful stories." Dr. Emma Walker, Johnnie Walker Master Blender.
This exclusive experience will take place in late summer/early autumn 2025 and will be offered to select guests who can look forward to a Michelin-starred dinner and a glamorous stay at the legendary Gleneagles Hotel in Perthshire. This once-in-a-lifetime journey will include luxurious activities deeply rooted in Scottish tradition before culminating in a personal blending session with Dr. Walker.
"The Johnnie Walker Vault reflects our commitment to the evolving desires of the luxury consumer and to transforming luxury spirits through elevated personalization, unique experiences, and exceptional products." Julie Bramham, Managing Director of Diageo Luxury Group.
Your curated whisky will be presented to you in a handcrafted crystal decanter by the renowned French luxury house Baccarat. Your personal, unique blend will also be preserved in the Johnnie Walker Vault archive, leaving behind your very own legacy alongside legendary whisky creations and enabling future commissions.
Blending Artistry - The experience starts at £50,000.
GoSee : johnniewalker.com//vault
TEAM
Inside the Johnnie Walker Vault
Client: Diageo
Vice President: Ozlem Robiliard
Global Senior Brand Manager: Rowan Régnier
Global Marketing & Experience Director: Isabella Rothschild
Master Blender: Emma Walker
Director: Christopher Anderson
Production Company: 360 PM
Executive Producer: Stephanie Bargas
Creative Director: Ryan Barone
Head of Creative: Samuel Fowler
Lighting Director: Benjamin Coppola
Photo Assistant: Tomo Inenaga
Drinks Stylist: Julian Zerressen
Production Service Company: LS Productions
Managing Director: Sarah Drummond
Executive Producer: Kojo Abban
Senior Producer: Linsey Romano
DOP: Jamie Quantrill
Production Manager: Sam Barber
Production Coordinator: Bert Dijkstra
Production Runners: Paul Rooney, Graeme King, Ralph Owen
Location Manager: Billie Owens
1st AC: Michael Neal
2nd AC: Florence Gilbertson
Digi Tech: George Rabe
Key Grip: Richi Holt
Sound: Dougie Fairgrieve
Prop: Cameron McArthur
Wardrobe Stylist: Zoe Radcliffe
Make Up Artist / Groomer: Jak Morgan
29.04.2025
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The ADIDAS campaign "YOU GOT THIS" highlights the crucial importance of positivity in sports. Directed by Crowns & Owls for Anorak Film, the campaign film showcases not only the role of teammates but also the support from parents and coaches who cheer athletes from the sidelines. The global brand campaign emphasizes the importance of having people who believe in you. ANORAK handled the production of the campaign, while LS PRODUCTIONS provided production support for FOOTBALL & RUNNING films in the UK.
"Some cracking new pieces of work for you as part of Adidas's awesome new global campaign ‘You Got This.’ Grabbing the headlines for all the right reasons, the message is all about the 'positive' - aiming to disarm negative pressure in sport for both elite and grassroots athletes to achieve their full potential. Big shout out to Anorak for bringing us in and everyone involved in these brilliant productions." LS PRODUCTIONS
Further insights from Markus Oettig, Director of Global Brands Communication, and Alex Gatewood, Senior Manager of Global Brands Communication, are available via adidas-group.com
CREDITS
Client: Adidas
Director of Global Communications: Markus Oettig
Global Brand: Alex Gatewood
Global, Vice President, Design: Josefine Aberg
Director, Global Brand Marketing: Carly Rushford
Global Brand Communications: Hannah Tice
Senior Manager, Brand Communications: Nicole McAdoo
Senior Manager, Creative Shoot & Production: Krista Gates
Senior Project Manager: Daniel Shaw
Senior Designer: Eva Maria-Miller
Creative Agency: TBWA Neboko
Senior Copywriter: Nick Bristow
Creative Director: Darren Cronje, Thomas Jullien
Senior Creative: Dan John
Senior Brand Director: Tiernan Silcock
Senior Producer: Annelien Orbie
Junior Producer: Robyn Ransmeier
Directors: Rory Martinez, Thomas Harrison, James Adair (Crowns and Owls)
Production Company: Anorak Film
Director of Photography: João de Botelho
Managing Director & Executive Producer: Christiane Dressler
Executive Producer: Tobias Steinhauser
Producer: Birgit Damen
Production Coordinators: Jana Schneider, Chiara Walde, Ivi Rangelov
Director's Assistant: Pablo Dunkerly
Stylist: Larissa Bechtold
Styling Assistant: Luka Mues
Production Service Company: LS Productions
Head of Production: Abi Atkinson
Senior Producer: Mercedes Crescenti
Production Managers: Sarah Rose Skinner, Chris Gainsbury
Production Coordinator: Alannah Nicholson
Production Assistant: Bert Dijkstra
BTS Photographer: Chris McCluskie
Production Runners: Rob Connor, Dom Brophy, James Brooks, Greg Esplin, Zarife Sevin, Luke Boxall, Luke Shilliam, Edie Kelly
1st AD: Tom Kelly
2nd AD: John Robinson
3rd AD: Edie Kelly
Location Managers: Tom Reeves, Jeremy Stern
Location Assistant: Sam Wagster
1st AC: Oliver Bingham
2nd AC: Scarlett Gardner
Gaffers: Charley Cox, Scott Heapy
Key Grip: Jem Morton, Dai Hopkins
Sound: Matthew McCabe, Brendan Crehan
Art Director: Lyndon Ogbourne
Costume Designer: Jonathan Kidd
Make-Up Artists: Lou McCann, Nadia Altinbas
Make-Up Assistants: Lucy Wearing, Sam Walker
25.02.2025
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