news featured by FREDA+WOOLF Playful, convenient and sustainable – Anouk NITSCHE c/o FREDA+WOOLF photographs Ida Johansson and her kids in the ARKET Baby collection

Anouk NITSCHE c/o FREDA+WOOLF photographed Swedish creative Ida Johansson and her kids in the ARKET Baby collection. Ida is also one of the three founders of Muses of Now: “Muses of Now is a human project aiming to connect, encourage and inspire women from diverse cultures and backgrounds. We want to share a table, create a space and build a platform that connects women who inspire us from our pasts, presents and futures.” Styling: Mafer Navas, make-up: Ruben Marmol, and production: Alana Company.


About – MUSES OF NOW. We are Maria Baños, Ida Johansson and Carine Valette, a creative trio, strong by our multidisciplinary approach and by the conviction that the time for a change of consciousness and social transformation has come. As nomad souls, we see each collaboration as a voyage on which we immerse in the vision of our partners to create and design unique experiences which enlighten their projects through consciousness and sustainability.

We define ourselves as intuitive beings,...

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