It’s time : Exhibitors from around the world are on their way to Berlin. From South Africa and Los Angeles, from Mexico and Stockholm, from Warsaw and Paris, from London and Vienna, … Suitcases are being packed everywhere, artwork is being loaded onto computers, giveaways tucked away. We know what we’re talking about – we’re doing the same. The excitement is growing, the anticipation is great.

A little reminder : online registration closes on Tuesday. If you decide to come at the spur of the moment and your business card says AD, CD, client or marketing, art producing or art buying on it – then you can stop by our UPDATE spontaneously.

Awaiting creative visitors are a good 60 agencies. We hope to see you all in Berlin.


UPDATE . 25 May, 2023 . Hotel Telegraphenamt . Doors open at 12 noon . UPDATE.Salon
22.05.2023 show complete article

For WALO BERTSCHINGER AG, among the industry leaders in the Swiss construction business with more than 2000 employees, PATRICK SALONEN had the pleasure of post-producing the image photos. The project was photographed in and around Switzerland by MICHEL JAUSSI, known as a specialist for high-quality aerial photography.

Post production included defining a color look, composing several image parts, retouch work of all kinds but also, for example, augmenting an image with a passenger plane using CGI, a service Patrick has been offering in-house for many years.

GoSee patricksalonen.ch
20.02.2023 show complete article

The compendium for advertising now has a new modern look! On 150 pages, the new issue presents editorial content alongside its familiar selection of inspiring, creative works from all corners of the globe in the areas of print, film and digital. This new modern look was created by Art Director Christine Thierry and the LÜRZER’S team. Meet Sheila King, a superwoman and our GoSee Friend for many years, as well as Lewis Blackwell and Christine this year in person at UPDATE.

“We first appeared almost 40 years ago, and the industry we helped to inspire back then has moved on. So now, we have too. Our new logo represents a modern industry where digital and film are at least as important as print. But where being selected for our archive is still one of the most valued creative achievements. We hope you like it,” says Michael Weinzettl, Publisher & Editor-in-Chief. 

“…However, one thing hasn’t changed : The celebrated collection of the best advertising and related communication that Lürzer’s Archive displays from around the world. The core offering is still at our heart, in print and in the searchable online archive. The only difference, in issues to come, will be that you see us broaden our range… It’s reader support that has made Lürzer’s Archive so cherished and collected over the past incredible 38 years, ever since our late founder Walter Lürzer took the bold step to launch. It is your engagement that enables us to fuel the industry with our unique curation and promotion of the best, and the issues that make this work happen…”

Get the whole magazine on your screen now with ISSUU.
19.05.2022 show complete article