Mahmoud Fathy, Creative Director Art & Design Berlin, in an interview about getting creative to design new worlds, AI as a medium and not as an idea, Egyptian design, and art censorship in Berlin
We are delighted to present Mahmoud Fathy, Creative Director Art & Design, here on GoSee, who looks back on more than 18 years of experience in advertising and branding (main focus: transportation). He is an expert when it comes to creating and developing visual concepts for brands and campaigns. Over the course of his career, Mahmoud has already worked in different regional markets, including SWANA, Europe, Latin America, and China – collaborating with global clients such as Volkswagen, Audi, Mercedes-Benz, Sony, Ikea, McDonald’s, and Cadbury.
His last career step was as head of design at DDB Berlin, where he was instrumental in shaping the visual identity of Volkswagen. This includes testing and defining the look and feel, i.e., style of imagery, for Volkswagen in the Chinese market after it had successfully been created and applied in Europe. As a result, the look and feel saw a global refresh (photographer was GoSee Member UWE DUETTMANN). His simpatico motto: keep smiling and... more
CREDITS
( ADD MY CREDIT )
DOP Jonas Umland
Production Black+Cameron
Advertising Agency Meta Design Beijing & Voltage - DDB Berlin
Art Director Sally Anderson, Mahmoud Fathy, Siuming Leung
Post Production Moto & Digitales Leben
Photographer Uwe Duettmann
SOURCE : GoSee ADVERTISING
