
ABOUT
My name is Mahmoud, I work as Head of Design at DDB Berlin with Volkswagen as the main client. I have more than six years experience in Automotive advertising industry with creating individual look and feel for each car considering the brand tonality and the target group. I was born in Kuwait fr ...moreom Egyptian parents. At the age of seven, we moved back to Cairo. I studied scenography and graduated with Bachelor of Fine Arts from Helwan University in Cairo. My career started in Cairo first in branding, then in advertising. In 2011, I moved to Berlin where I have further developed my career in advertising. Through that I was able to gain experience in different markets in MENA and Europe gathering the knowledge from two different points of views. I love to work across different medias with different partners and making things looks pretty. What else? I like traveling, photography, typography, retro design, history and I can tell many useless funny facts and stories. (show less)
CLIENTS
DDB Berlin | 12/2011 – Present
Main Client: Volkswagen
Other clients: Lidl – Sony – Jules Mumm – Vattenfal – Bunte – Cosmos Direkt – Deutsche Bahn – Emporia.
Freelancer | 12/2010 – 11/2011
Main clients: Al Embrator – Cairo Jazz Club.
Other Clients: Law 3andak Dam – Manetho Verlag.
FP7 Cairo / McCann Worldgroup | 01/2010 – 12/2010
Main clients: Cadbury – McDonald’s – Nescafe.
Other clients: Molto – Carrier – Coca Cola – Credit Agricole Bank – Etisalat Telecom.
Lowe Egypt | 11/2008 – 12/2009
Main clients: Al Ahly TV – ART Group – Red Bull.
Other clients: AXE – Barclays Bank – Clear – KFC in Kuwait – Olympic Electric – Pharos for Investment – Rexona – Trident
Equinox Graphics Egypt | 10/2006 – 10/2008
Main clients: Cilantro – Diwan Bookstore – GIZ.
Other clients: British Council – Chicken Tikka – Sangria – Sharm El Sheikh International Airport – Taboula – Vasari.
Freelancer | 06/2005 – 09/2006
Main clients: Italian Commission Centre in Cairo – Cairo Jazz Club – Italian Cultural Centre in Cairo – Alef wa Noun.
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RECENT POSTS of Mahmoud Fathy, SORTED BY DATE
Mahmoud Fathy, Creative Director Art & Design Berlin, in an interview about getting creative to design new worlds, AI as a medium and not as an idea, Egyptian design, and art censorship in Berlin
CREDITS
DOP Jonas Umland
Production Black+Cameron
Advertising Agency Meta Design Beijing & Voltage - DDB Berlin
Art Director Sally Anderson, Mahmoud Fathy, Siuming Leung
Post Production Moto & Digitales Leben
Photographer Uwe Duettmann
SOURCE : GoSee ADVERTISING