News // 7 News by Marc Trautmann
“Another way. Experience unbounded petrol power on open roads. Or drive for others with emission-free electric efficiency in the city – the all-new Cupra Leon Hybrid. The vehicle features two drive systems: classic, inspired by motorsport. Electric, emission-free on short distances of up to 67 km. Dynamic lines. Slim design. High performance rims. The new CUPRA Leon e-HYBRID stands for sporty style paired with electric grit.
Photos were shot by MARC TRAUTMANN at the end of 2020 during the lockdown in the greater Barcelona area. Production was in the hands of Mamma Team with producer Giorgio Mugnai. Post production : Try Digital Studio. GoSee : cupraofficial.com/cars//leon-sportstourer
22.02.2021 show complete article
Internationally active transportation specialist MARC TRAUTMANN, whose home base is in Frankfurt am Main, is now represented by Paris-based representation and production company CONTIART for the French market.
After gaining first professional experience as an assistant to Wolfgang Arnhold, Stephan Jouhoff and Jan Michael, he moved to Mexico and Guatemala. In 1990, Marc went to New York where he participated in the ‘Photo 90’ photography workshop. This was followed by two years of assisting Stephan Jouhoff and Annie Leibowitz. Then, it was off to Southeast Asia – and once again plunge into an entirely different world than his hometown of Frankfurt. Since 1993, Marc Trautmann has worked as a freelance photographer with a focus on transportation and people. Among his clients, along with big car brands such as Aston Martin, BMW, Mercedes, Volkswagen or Toyota – to name a few – are also large agencies such as Scholz & Friends, Springer & Jacoby or Wunderman.
Marc Trautmann describes his imagery personally “as something composed, graphical”. It is more of a design than superficially emotional. “When in doubt, I tend to take a step back to get more of a graphical setting. People are always part of the whole picture.”
While he used to draw inspiration for his photos from fashion magazines, today Marc Trautmann finds it more in films. And he is not particularly interested whether his films are acclaimed by critics. He is much more focused on the stylistics, the image composition. “Even if the plot is weak, but the images are good, for me it would still be a good film.” Which is why, consequently, a further portfolio for the photographer has been added – with moving images. Created in recent years were several videos and commercials, which were realized by photographer Marc Trautmann as a cameraman.
Another important tool for Marc Trautmann’s work is CGI. This enables him to create even more consistent visual worlds: “With CGI, you can bring things together in an image which are difficult to bring together in real shots.” All these facets make photography for Marc Trautmann much more than just delivering a good photo. “Today, a good photographer also has to be a director.”
22.02.2021 show complete article
‘WHEN FASHION MEETS CARS FOR A RACE. A BATTLE OF DESIGN AND PERFORMANCE’ – MARC TRAUTMANN presents us his photo and film project entitled ‘STREET MEAT’ here on GoSee, chock-full of chic cars, cool models (Caroline Miner & Brent Burdett) and great sound. Creative Director was Richard Blissett, and production was taken care of by Hi I’m Roger.
South of DTLA next to the dry bed of the LA River around the 4th and 1st bridge between old warehouses and abandoned industry buildings, racers meet in the golden evening light – for a battle with cars such as Aston Martin & Ford along with many others including Porsche, BMW and Dodge. ACNE Studios, Alexander Wang, Celine, Comme des Garcons, Saint Laurent, Calvin Klein.
16.09.2020 show complete article