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News // 19 News by Marc Trautmann


Two worlds collide in vibrant and contrasting Cape Town: the avant-garde fashion of Rick Owens and the dynamic BMW M4 sports car.

Created under the blazing South African sun was an impressive series of images that impressively showcases the symbiosis of fashion and design. The powerful lines and striking design of the M4 engage in a harmoniously interplay with the dark, sculptural works of Rick Owens in the bright sunshine.

Smooth & shiny metal meets the unfamiliar, flowing fabrics of fashion. The harsh light is intrinsic to the narrative as it intensifies shadows and features, making metallic surfaces glisten even more brilliantly while adding depth and texture. In unison, they tell a visual story that captures both the dynamism and power of modern automotive design and the essence of avant-garde fashion culture in deeper, more artificial dimensions.

The images of the series are not only a tribute to two icons of their respective worlds but also an expression of what follows when fashion meets speed and when avant-garde meets performance. 

GoSee : rickowens.eu
04.06.2024 show complete article


‘Lucid Air in Tokyo’ – a personal project by MARC TRAUTMANN

In the world of visual culture today, the lines between real and digital are becoming increasingly blurred. This is particularly remarkable when traditional photography is juxtaposed with the possibilities of CGI and artificial intelligence.

Tokyo, a cosmopolitan city known for both its traditional culture and modern architecture, served as the ideal setting for this photo series. Backplates were photographed across the various districts of Tokyo and form the real, tangible component.

They range from the bustling streets of Shibuya, to quiet suburbs, and even the ultra-modern skyscrapers of Shinjuku – capturing a variety of scenarios, thus enabling the entire breadth and depth the digital world has to offer. Which, of course, the POP. team promptly put to paper, or rather pixel, adding the car using CGI and the talent with AI.

With the resulting images, Marc Trautmann and the POP. team show Tokyo not only in all its complex beauty; they also demonstrate the sheer infinite possibilities that arise when traditional photography meets cutting-edge technology.
04.06.2024 show complete article


AITO in Twilight - MARC TRAUTMANN photographs the new HUAWEI AITO M9 Electric Vehicle

The new HUAWEI AITO M9 EV was photographed by MARC TRAUTMANN on an empty airfield in China. Production of the spread was in the hands of Jedivisual.

Aito (which translates to ‘ask the world’) is a Chinese car brand originally introduced as a sub-brand by Seres Group in 2021. In June 2023, it was completely acquired by tech giant Huawei.

“There is a difference of only one letter between AITO and AUTO: ‘I’ stands for intelligence, which represents innovative technological capabilities such as the HarmonyOS smart cockpit. Empowered by this one letter ‘I’, AITO continues to make cars smarter.” AITO.

In December 2021, Huawei announced the launch of the brand and introduced the Aito M5 as its first vehicle, developed in cooperation with Seres Group. The second model was the Aito M7, which was presented for the first time in April 2022. The brand’s largest model, the Aito M9, has been manufactured since October 2023. Responsible for post production was POP.

HUAWEI AITO M9 Electric Vehicle
Photographer: Marc Trautmann
Production: Jedivisual
Post Production: POP 

09.04.2024 show complete article