For the launch of the new WD-40 SPECIALIST Bio Lubricant, Matthias Aletsee photographed the campaign visuals for the WD-40 Company. The creative concept and production were developed together with Berlin-based 360 Agency under the direction of Creative Director Andrea Henao.

With its EU Ecolabel-certified multifunctional Bio Lubricant, WD-40 Company is introducing its first sustainability-certified maintenance and lubrication solution to the European market. Combining the brand's proven technical performance with high environmental standards, the product is aimed at both professional users and ambitious DIY enthusiasts.

"With the new WD-40 SPECIALIST Bio Lubricant, we combine our proven technical performance with high environmental standards," says Daniel Kalisch, General Manager of WD-40 Company Germany.

The product is being rolled out gradually across selected European markets and is supported by accompanying communication initiatives and specialist retail activities.

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