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News // 8 News by Matthias Aletsee

Live Legendary - MATTHIAS ALETSEE photographs the INTERSPORT Kitzsport Summer ‘24 campaign

INTERSPORT Kitzsport is perhaps the best-known sporting goods store in all of Kitzbühel. The sports specialist based in Tyrol was founded in 1922 and is today among the leading sports equipment retailers in Austria. Kitzsport offers a wide range of sporting goods and apparel for summer and winter sports.

For the agency Impala Wolf mit Biss, MATTHIAS ALETSEE photographed the INTERSPORT Kitzsport Summer campaign in the Kitzbühel mountains.

Kitzsport is popular among sports enthusiasts and outdoor fans from all over the world. The Kitzsport company offers its customers expert advise and excellent service. A few fun facts about Kitzbühel : The chic town of Kitzbühel is known the world over as one of the most important winter sports hotspots in the Alps. Taking place each year in January is the annual Hahnenkamm World Cup race.

The company has more than 500 employees today, with multiple stores in Tyrol and Salzburg. It has an annual turnover of more than EUR 100 million and is among the leading online retailers for sporting goods in Austria.

GoSee : kitzsport.at

02.04.2024 show complete article


Fit for the Future – MATTHIAS ALETSEE photographs for DAIMLER TRUCK AG in the gravel quarries of Bärnreuther + Deuerlein

MATTHIAS ALETSEE photographed new motifs of MERCEDES-BENZ Trucks for the agency Code Red and on commission for Daimler Truck AG. The motifs were photographed at a gravel quarry of Bärnreuther + Deuerlein. In 2010, the companies Bärnreuther, Deuerlein and Thomas merged to form Bärnreuther+Deuerlein Schotterwerke GmbH & Co. KG. It is operated already in the third generation by Anna Bärnreuther, Managing Director at Bärnreuther Transport.

MERCEDES-BENZ TRUCKS : “Being thrown in at the deep end” – is precisely how Anna Bärnreuther recalls her first experience of working for her family’s business at the age of 21. Only three years later, she joined the management of Bärnreuther + Deuerlein from Upper Palatinate, Germany. Although she was familiar with the company from an early age through her father and uncle, she still had to acquire the key specialist knowledge herself. Today, after chalking up a few years of experience, she is getting her company and its Mercedes-Benz fleet ready for the future.”

CODE RED is located in Düsseldorf and Hamburg. Around 100 employees work at the two locations, and CODE RED is also equipped with an extensive network of photographers, filmmakers and correspondents who are ready for any challenge. Art Director: Moritz Heitmann.

Daimler Truck Holding AG is the world’s largest commercial vehicle manufacturer in terms of revenue with more than 40 main production sites around the globe and more than 100,000 employees. It was created through a spin-off from Daimler AG, which took effect on 1 December 2021, and it has been listed on the Frankfurt Stock Exchange as an independent company since 10 December 2021.

GoSee : baernreuther-deuerlein.de 
GoSee :  codered
GoSee : mercedes-benz-trucks

26.02.2024 show complete article


For all businesses. And every job. - MATTHIAS ALETSEE photographs MERCEDES-BENZ VANS for Wire Communication

“The best vans should receive the best service. And the best service, in turn, should get the best shoot,” the agency Wire Communication tells us, who are responsible for developing motifs and perspectives for MERCEDES-BENZ VANS for international use. Also staged for the global market alongside fifteen services were the transporter and electric transporter.

MATTHIAS ALETSEE was commissioned to realize the motifs, and production was in the hands of We love artbuying. Created were a total of 30 motifs and designed assets for the B2B target group. This means no less than 61 markets worldwide to which this artwork is made available.

“32 models, 9 vehicles, 14 locations and 11 days of shooting were necessary in order to stage the entire breadth and depth of the B2B services: from body repairs to Van Uptime digital vehicle diagnostics.” Wire Communication.

Mercedes-Benz Vans is the business unit of Mercedes-Benz AG for the van operations of the brand Mercedes-Benz. The unit has been headed by Mathias Geisen since 1 January, 2022. The product range comprises the Citan city delivery van, the T-Class station wagon based on the Citan but with a high roof, the midsize vans Vito and eVito, the large van Sprinter, the large capacity sedan V-Class as well as the Marco Polo compact travel and recreational vehicle series.

GoSee : mercedes-benz.dematthias-aletsee.com
01.11.2023 show complete article