News // 27 News by Matthias Aletsee
Transportation specialist MATTHIAS ALETSEE photographed the Unimog and Zetros models for DAIMLER TRUCK AG in the summer of 2024. The location was a gravel pit very close to the main Daimler Truck Ag plant. The agency in charge was the Stuttgart-based Panama Werbeagentur GmbH.
DAIMLER TRUCK is today one of the world's largest commercial vehicle manufacturers. They employ more than 100,000 people at over 40 locations in North America, Europe, Asia and Latin America and have both sales and service points in most countries around the world.
CREDITS
Client: Daimler Truck AG
Photography Matthias Aletsee
Agency: Panama Advertising Agency
Creative Director: Henning Mayer
Postproduction: Matthias Aletsee
11.11.2024
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With a sleek, tech-savvy look, optimized aerodynamics, and responsive driving dynamics, Polestar 3 is rethinking the SUV – and now nearly as fun to drive as a sports car. Photographer MATTHIAS ALETSEE presents you his personal work here on GoSee.News featuring the exquisite yet extremely athletic sedan.
Polestar 3 premiered on 12 October 2022 in Copenhagen for the global market. Initially manufactured since February 2024 in the Chinese city of Chengdu, production additionally started in the American city of Ridgeville (South Carolina) in August 2024. In Europe, the first vehicles of the model series were delivered in July 2024.
Polestar was originally established as the performance and tuning division of Volvo. In 2010, the company was acquired by the Chinese manufacturer Geely. Later in 2017, the two automakers rebranded Polestar as a standalone electric brand, focusing on the production of electric vehicles.
At the moment, POLESTAR is looking for : “…two master’s students to conduct a master’s thesis project with us during Spring 2025. The students would join the UX Design team in the Design department at the HQ in Gothenburg. The topic is to explore design opportunities for AI-boosted user experiences with Polestar cars.” Please send your application by the October 30 deadline.
The motifs were produced by Peak Productions in Mallorca, Spain, with backplates contributed by Maground.
GoSee : polestar/jobs/master-thesis-ai-in-car-ux
CREDITS
Photographer: Matthias Aletsee
CGI & Post: Ben Allen Digital www.benallendigital.com
Backplates: Maground
Production: Andreas Hofmann/ Peak Produktions
Location: Mallorca/ Spain
14.10.2024
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INTERSPORT Kitzsport is perhaps the best-known sporting goods store in all of Kitzbühel. The sports specialist based in Tyrol was founded in 1922 and is today among the leading sports equipment retailers in Austria. Kitzsport offers a wide range of sporting goods and apparel for summer and winter sports.
For the agency Impala Wolf mit Biss, MATTHIAS ALETSEE photographed the INTERSPORT Kitzsport Summer campaign in the Kitzbühel mountains.
Kitzsport is popular among sports enthusiasts and outdoor fans from all over the world. The Kitzsport company offers its customers expert advise and excellent service. A few fun facts about Kitzbühel : The chic town of Kitzbühel is known the world over as one of the most important winter sports hotspots in the Alps. Taking place each year in January is the annual Hahnenkamm World Cup race.
The company has more than 500 employees today, with multiple stores in Tyrol and Salzburg. It has an annual turnover of more than EUR 100 million and is among the leading online retailers for sporting goods in Austria.
GoSee : kitzsport.at
02.04.2024
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