In a highly competitive footwear and sportswear market, authenticity makes the difference. That is exactly why Charly, the sports brand owned by Skechers, partnered with Mauricio Candela and his team to produce a fast-paced visual campaign in Miami, focused on movement, performance, and real urban life.

Candela’s visual approach focused on natural light, real locations, and unposed moments, resulting in imagery that feels raw, energetic, and authentic. Texture, colour, and movement played a key role in shaping the visual language of the campaign. In the end, the project delivered an extensive library of photo and video assets, providing CHARLY with versatile content designed to connect with a younger, urban, and active audience.

The production was efficient and tightly organized, allowing the team to create a large volume of high-impact photography and digital-first content in just a few days. The collaboration brought together Mauricio Candela, The Blur Office + Revolver production... more