Very airs its first fashion ad in seven years ... The fashion platform ‘Haus of Flamingo’ was developed in collaboration with The Gate. Photographer on set was Micaela McLucas.

Very’s vibrant ‘Haus of Flamingo’ makes a bold comeback for autumn, promising even more confidence, swagger and sass in the retailer’s first fashion broadcast TV ad in seven years. The long-term fashion platform, developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle'; the energy of the retailer’s fluent devices; its three flamingos, and an aspirational and relatable style to create an irresistible brand world full of pink and originality ....

Very’s autumn campaign will run in the UK and Ireland from the 29th August across TV, VOD, social and online. Media planning and buying was handled by Dentsu.

"For autumn, we've evolved the Haus of Flamingo into a sophisticated country manor with a twist. It's a place where fashion meets fun, and... more