Very airs its first fashion ad in seven years ... The fashion platform ‘Haus of Flamingo’ was developed in collaboration with The Gate. Photographer on set was Micaela McLucas.
Very’s vibrant ‘Haus of Flamingo’ makes a bold comeback for autumn, promising even more confidence, swagger and sass in the retailer’s first fashion broadcast TV ad in seven years. The long-term fashion platform, developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle'; the energy of the retailer’s fluent devices; its three flamingos, and an aspirational and relatable style to create an irresistible brand world full of pink and originality ....
Very’s autumn campaign will run in the UK and Ireland from the 29th August across TV, VOD, social and online. Media planning and buying was handled by Dentsu.
"For autumn, we've evolved the Haus of Flamingo into a sophisticated country manor with a twist. It's a place where fashion meets fun, and everyone's invited to join the party. We've infused every corner with flamingo energy, transforming the traditional into something refreshingly bold and pink. It's fashion that doesn't take itself too seriously, but seriously delivers on style." Charlotte Wolfenden, managing director at The Gate
CREDITS
Client: @veryuk
Agency: @thegate.London
Photographer: @micaelamclucas
Production Company: production: @ridleyscottcg
Producer: Becky Bishop @beckybishop_
Production Manager: Lily Moore @lilian_may_moore
Production Coordinator: Daisy Shepherd
Trainee Production Assistant: Steph McAuley @stephmcauley
Location Manager: Ryan Green @22locations
1st Assistant Director: Chris Kelly @chris68kelly
2nd Assistant Director: Akay Delano @always_ak
Runner: Marlon Cang @marlon.cang
Runner: Ted Kelly @ted.024kelly
Runner: Flame Brewer @flame.brewer
Production Designer: Clarisse d’Arcimoles @clarisse_darcimoles
Props Master: Al Brown @al__brown__
Florist: Antony Burger @mahalkitaflowers
Art Assistant: Jessica Morris @jessmorrisis
Art Assistant: Freya Marton @freyamarton
Art Assistant: Sofia Caselli @sofia_caselli
Art Assistant: Theo Zeal @theo_zeal
Wardrobe Stylist: Freddie Kemp @_freddiekemp_
Wardrobe Stylist: Millie Rich @millie_rich
Wardrobe Stylist Assistant: Emelia Gayner @emeliagayner
Seamstress: Georgie Rees @reesgeorgie
Hair & Make-Up Artist: Charlie Duffy @charlieduffymakeup
Hair Assistant (Lead Hair): John Katsikiotis @johanjohn_
Hair & Make-Up Assistant: Lauryn Brown @10dollarz
Hair & Make-Up Assistant: Siena Powloski @sienapowloski
Manicurist: Nadia Blanco @nailsbynadiabx
Models : @gracey_hodge @oliviasang_ @weilinlondon @dionnepool
Very’s vibrant ‘Haus of Flamingo’ makes a bold comeback for autumn, promising even more confidence, swagger and sass in the retailer’s first fashion broadcast TV ad in seven years. The long-term fashion platform, developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle'; the energy of the retailer’s fluent devices; its three flamingos, and an aspirational and relatable style to create an irresistible brand world full of pink and originality ....
Very’s autumn campaign will run in the UK and Ireland from the 29th August across TV, VOD, social and online. Media planning and buying was handled by Dentsu.
"For autumn, we've evolved the Haus of Flamingo into a sophisticated country manor with a twist. It's a place where fashion meets fun, and everyone's invited to join the party. We've infused every corner with flamingo energy, transforming the traditional into something refreshingly bold and pink. It's fashion that doesn't take itself too seriously, but seriously delivers on style." Charlotte Wolfenden, managing director at The Gate
CREDITS
Client: @veryuk
Agency: @thegate.London
Photographer: @micaelamclucas
Production Company: production: @ridleyscottcg
Producer: Becky Bishop @beckybishop_
Production Manager: Lily Moore @lilian_may_moore
Production Coordinator: Daisy Shepherd
Trainee Production Assistant: Steph McAuley @stephmcauley
Location Manager: Ryan Green @22locations
1st Assistant Director: Chris Kelly @chris68kelly
2nd Assistant Director: Akay Delano @always_ak
Runner: Marlon Cang @marlon.cang
Runner: Ted Kelly @ted.024kelly
Runner: Flame Brewer @flame.brewer
Production Designer: Clarisse d’Arcimoles @clarisse_darcimoles
Props Master: Al Brown @al__brown__
Florist: Antony Burger @mahalkitaflowers
Art Assistant: Jessica Morris @jessmorrisis
Art Assistant: Freya Marton @freyamarton
Art Assistant: Sofia Caselli @sofia_caselli
Art Assistant: Theo Zeal @theo_zeal
Wardrobe Stylist: Freddie Kemp @_freddiekemp_
Wardrobe Stylist: Millie Rich @millie_rich
Wardrobe Stylist Assistant: Emelia Gayner @emeliagayner
Seamstress: Georgie Rees @reesgeorgie
Hair & Make-Up Artist: Charlie Duffy @charlieduffymakeup
Hair Assistant (Lead Hair): John Katsikiotis @johanjohn_
Hair & Make-Up Assistant: Lauryn Brown @10dollarz
Hair & Make-Up Assistant: Siena Powloski @sienapowloski
Manicurist: Nadia Blanco @nailsbynadiabx
Models : @gracey_hodge @oliviasang_ @weilinlondon @dionnepool
