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News // 14 News by Michael Mueller

‘You Drive, We Care’ – sports, people, and lifestyle photographer Michael Müller photographs the DKV Mobility campaign

DKV Mobility is Europe’s market leader for premium services covering all aspects of on-the-road supply and mobility for truck and car fleets. In Düsseldorf, MICHAEL MÜLLER and his team photographed the ‘You Drive, We Care’ campaign including image motifs together with Speedball Productions for the agency RTS Rieger Team.

DKV Mobility Holding GmbH is a B2B mobility service provider headquartered in Ratingen which operates across Europe. The company was founded in Duisburg in 1934 as Deutsche Kraftverkehr GmbH. In 2017, the Fischer family, former majority owner, acquired all shares and is now the sole shareholder. The company is meanwhile family-owned in the third generation.

“We believe our core task is to support our customers by providing the fundamental services and processes that affect their everyday routines. Whether fuel, toll or VAT refund: We customize and continually develop our services so that our portfolio is always a perfect match for the demands of today and the challenges of tomorrow.” DKV MOBILITY.

With the fuel and service cards from DKV Mobility, around 259,000 active customers (as at: 31 December, 2021) can fuel or charge their vehicles at any time with access to a mobile payment acceptance network consisting of around 67,000 gas stations, 344,000 charging points and 20,000 fuel stations with alternative fuels. DKV Mobility is also a provider of commercial tool solutions, with services for vehicles at around 30,000 stations, as well as services for VAT refund. Always with the goal : To drive the transition towards an efficient and sustainable future of mobility.

GoSee : dkv-mobility.commichaelmuellerfotografie.com
28.11.2022 show complete article


Your gym is everywhere ! MICHAEL MUELLER photographs the GYMBASSADOR sports campaign on location in Cape Town

Gymbassador manufactures sustainable sports apparel that enables maximum performance and has a positive impact on our planet. Gymbassador : “Europeans purchase around 26 kg of clothing each year, and 11 kg are thrown away. 87% of this used clothing is not recycled but usually ends up in landfills mainly in the Far East if it is not incinerated. Let’s instead be fast in sports and slow when it comes to our clothing…”

MICHAEL MUELLER photographed the latest GYMBASSADOR campaign on location in Cape Town : “Embracing the claim, we shot these images in many different locations in Cape Town.”

What began in Osterode am Harz as a one-man show founded by Rico Hausmann has meanwhile evolved into the small sports apparel manufacturer from Hanover with strong values and high-quality products it is today : “We are a collective of visionaries and makers who challenge the status quo in the textile industry with plenty of passion and hard work. Our motivation is to solve things better and more flexibly than the big companies.”

In other words, sports apparel that enables maximum performance while making a positive impact on the planet at the same time. Sustainable sports apparel without compromises when it comes to functionality or style. For everyone who also has the feeling that the production and consumption conditions of textiles have to change dramatically.

GoSee : gymbassador.commichaelmuellerfotografie.com

Marketing Strategy & Concept: Michael Finke
Creative Direction: Rouven Steinke
Video DOP: Daniel Goldhahn
Production: Magic Mountain Productions
Represented by Barbara Neubauer

05.09.2022 show complete article


Carving – over the slopes with sharp edges ! MICHAEL MUELLER photographs the fascination for winter sports on dreamlike wintery days for fashion and lifestyle clients

Sport & landscape specialist MICHAEL MÜLLER photographed breathtaking moments for sport, lifestyle and fashion clients. Whether in deep snow, powder snow or on natural cliffs – to capture the spirit of winter sport under dreamlike conditions.

With the first cable car to the mountain station, the ski area is still lonely, and the freshly fallen snow glistens in the winter sun. Perfectly groomed slopes, not too hard, not too soft – the edge grips, and every swing is in place. These are the moments that skiers dream of in summer!

Creating visual moments – the art of spontaneously capturing the uniqueness of a moment, as natural and real as possible, without the help of artificial light, is the motivation behind the photographer’s work and the reason why he has been booked internationally by well-known players in the advertising industry as well as leading companies from the areas of sport, people and lifestyle for many years. “For me, it’s important to accompany a project from the initial idea to conception, throughout production and finally down to post production in order to ensure the best possible result. I am supported by a strong team which shares my passion for photography.” according to the photographer. We have several samples of his work, and more is available on his website.
10.01.2022 show complete article