News // 2 News by Michael K. Raeuschl
Cecil ARP c/o EMEIS DEUBEL photographed in Cape Town for YAMAHA earphones. Creative direction was taken care of by Michael Räuschl, and the producer was Philipp Kaczmarek. Styling came from Tanlyn Leigh with hair & make-up by Claudine Nemeth.
YAMAHA is known for developing the finest musical instruments. The brand has a thorough understanding of the musical creation process and how an artist’s vision is translated into their music. A highlight of this new earphone generation is the Listening Optimizer which analyzes listening conditions – resulting from the shape of the ear and the fit of the over-ear cup – in real time with the aid of its built-in microphone and correct it in real time if necessary.
19.09.2023 show complete article
Creative Director MICHAEL K. RAEUSCHL and his team realized the latest EUCERIN campaign which he presents us on GoSee. “Together with Blacksheep Communications, we have been developing digital campaigns and global guidelines for the POS for nearly four years. Thanks to our great relationship, this is now the third consecutive international campaign we have had the honor of conceiving and developing. Eucerin Sun Hydro Protect is inclusive and in line with today’s zeitgeist.”
Blacksheep Communications : “Every human is different, every skin is different. But when it comes to everyday sun protection, everyone has the same needs: protection and hydration. For this campaign and shoot, we put together a stunning and very diverse cast that covers all skin types with the sole aim of protecting its beauty from the sun. We chose locations that enabled us to realize our photographic vision of a clean, graphic, minimalist style. Our SFX team is responsible for the sensational texture shots and staging the hydration.”
Michael Raeuschl is a freelance Creative Director Art based in Hamburg, Germany. His services include creative direction, art direction and design for digital, social content, film, print and editorials. As a creative, he can look back on seventeen years of experience working with international advertising agencies such as FCB Hamburg, FCB Paris, TBWA, Select NY, YOU GmbH, and Blacksheep Communications and for clients including Beiersdorf, NIVEA, Wella, MAC Cosmetics, Douglas, JUVENA, Labello, Hansaplast, Häagen-Dazs, Pedigree, Veganz, hessnatur, Gruner&Jahr, Bitburger Group, KODAK, AIDA Cruises, Multipower, dm drogerie markt, Eucerin Medical Skincare, YAMAHA Audio, and many more.
He is specialized in beauty, lifestyle, fashion, and branding communication, and is equipped with a strong skillset in the area of production supervision – for everything from creating visual concepts and looks to casting direction for stills and moving images.
GoSee mkrcreative.de & blacksheep-communications.de
04.07.2023 show complete article