News // 7 News by Michele Di Dio

featured by FREDA+WOOLF : Explore Your Alter Ego – Rosalie DI NATALE films and Michele DI DIO photographs the F/W ‘23 collection for Berlin-based shoe and accessories label AEYDE, both artists c/o FREDA+WOOLF

Outgoing, smart, strong? Or preferably more curious and reliable? What then would your alter ego be like? And who are you anyway? The Berlin-based label AEYDE gets to the bottom of these questions and more in its Fall/Winter ‘23 collection.

The film for the Aeyde F/W ‘23 collection came from Rosalie DI NATALE c/o FREDA+WOOLF and explores in relaxed images the relationship to freedom and the purpose of pseudonyms while taking a calm and composed look at the ego. The collection was photographed by Michele DI DIO, also c/o FREDA+WOOLF.

The globally successful shoe label based in Berlin was founded in 2015 by former Zalando co-workers Constantin Langholz-Baikousis and Luisa Krogmann. The shoes are produced in a small family-run production facility near Ancona. And according to the founders, the name of the label is pronounced ‘a d’.

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02.11.2023 show complete article


featured by FREDA+WOOLF : MARC O’POLO ‘Rooted’ - the fragrance campaign filmed by Rosalie DI NATALE, with campaign photos from Michele DI DIO, both artists c/o FREDA+WOOLF

ROOTED, A NEW SCENT EXPERIENCE BY MARC O’POLO – To celebrate the debut of its fragrance line ‘Rooted’ in the perfume market, MARC O’POLO has just launched a campaign. The 30-sec. spot was shot by director Rosalie DI NATALE, specialized in fashion, luxury and emotions.

“ROOTED is a holistic fragrance experience that exudes naturalness. Aromatic yet minimalist, it combines Marc O’Polo’s Scandinavian roots with the brand’s deep respect for nature. Developed in Germany and produced from finest quality ingredients in the city of Grasse in southern France, the new fragrance line is inspired by the elements of nature.” according to MARC O’POLO.

The fragrance collection comprises three eaux de parfum by the name of ‘Sky’, ‘Rain’ and ‘Earth’. Genderless and timeless. The fragrance line is complemented to utter completion by a hand soap, hand cream and room diffuser. The eaux de parfum and room fragrance both ensure 100 % transparency regarding their ingredients and boast the Clean Beauty certificate, a key milestone of the brand envisioned from the very beginning. The premium modern casual brand thus underscores its commitment to the highest quality and completely eliminating harmful ingredients throughout its product portfolio.

“Marc O‘Polo stands for a conscious Scandinavian attitude towards life. Which is why the new holistic fragrance concept perfectly complements our collections as well as our Home and Living products. Inspired by our Swedish roots, the new fragrances exude naturalness in an aromatic yet minimalist way that’s just very Marc O‘Polo.” says Susanne Schwenger, CPO of Marc O’Polo.

The campaign photos came from Michele DI DIO. Both artists are represented by FREDA+WOOLF, Berlin-Paris. The campaign was produced by Made in Germany and went on air in August ‘23.

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17.10.2023 show complete article


featured by FREDA+WOOLF : UNÜTZER SHOES S/S 2022 staged by Michele DI DO c/o FREDA+WOOLF

Michele DI DO c/o FREDA+WOOLF photographed for UNÜTZER SHOES with model Michaela Schwarz-Weismann (hair & makeup by Bianca Hartkopf). Always with tradition, well-being and a love of nature in mind, the creations are designed to keep us grounded, according to UNÜTZER. 

“Shoes can transform a woman,” says Fritz Unützer. Ever since the native of Munich finished his apprenticeship at Burberry, Church’s and John Lobb in London, his passion for shoes has never ceased. Built upon the heritage and expertise of his father’s company paired with his own experiences, he founded the shoe and accessories brand UNÜTZER in 1989.

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07.11.2022 show complete article