With her work, Fashion Photographer and Director MONICA MENEZ thrills juries and audiences alike at film festivals. Plenty of humor, a pinch of eroticism and unusual protagonists in aesthetic sets with perfect beauty lighting are the ingredients with which she realizes advertising campaigns, fashion editorials and films. In ‘Business as Usual’, Monica whisks us away to a beauty salon in four episodes. She was inspired by the surreal humor of Jacques Tati. The film was created in cooperation with WILLEMS EYEWEAR, and the models came once again from GoSee member BRODYBOOKINGS.

‘Business as Usual’ has won the following awards: ASVOFF 2020 ‘Best Beauty’, Buenos Aires International Fashion Film Festival 2020 ‘Best Performance’ and Barcelona Fashion Film Festival ‘Best Art Direction’. The film is described as follows: “Business as Usual is the latest fashion film by award-winning director and photographer Monica Menez in collaboration with Willems Eyewear. Composed of four episodes, we venture into the behind-the-scenes of Willems Beauty Palace, a high-end and very exclusive beauty salon. In line with Menez’ quirky, yet flawless aesthetic, Business as Usual is inspired by the works of Jacques Tati and channels his subtle, surreal humor. Currently being showcased across the international film festival circuit, the fashion film has already won Best Beauty at A Shaded View on Fashion Film and Best Performance at Buenos Aires International Fashion Film Festival, and was part of the London Fashion Film Festival official selection.”