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The team from 70SEVEN teamed up with photographer Michael Berger to produce the Fall/Winter 2023 collection for lingerie manufacturer SPEIDEL on location in Ibiza. The new collection by women for women relies on opulent colors and exciting color combinations, modern designs and cuts, floral-feminine lace – and, of course, sustainability. And has done so ever since 1952.
The undergarment manufacturer SPEIDEL from Bodelshausen celebrated its 70th anniversary in 2022. From the very beginning, Speidel has stood for body positivity and guarantees high quality, produced sustainably and eco-friendly in Europe, and is 100% family-owned. These values have shaped the company since it was founded by Rosa and Hans Speidel in 1952. The next generation – all three children have joined the family business – are presenting Speidel with a new look, building upon an existing, sustainable foundation with its climate-neutral headquarters in Bodelshausen.
“Here at SPEIDEL, we make lingerie by women for women – with joy and with passion. To do so, we ask ourselves specific questions, such as : How do women want to feel in our lingerie? What do they want to express? What trends are important to them? Based on these considerations, we develop what we refer to as ‘The special thing about me’ – lingerie pieces for self-confident women who value sustainable lingerie made from the finest innovative qualities. In SPEIDEL, every woman should feel like the best version of herself, and that every single day.” SPEIDEL.
70SEVEN is a creative production and artist management agency headquartered in Hamburg with services comprising the complete planning and execution of photo shoots. This includes all sub-areas of photo productions such as location scouting and referral, budget management, art buying, choice of photographer, casting and production support on location.
GoSee : 70seven.de
07.08.2023
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