The DACIA Duster is still in the fast lane. MP CURTET and their team took it up and down Spain on commission for the French agency Publicis. Their mission : produce the campaign for the new DUSTER, now in its third generation. An even tougher and more aggressive design, renowned and enhanced capabilities, both on- and off-road, paired with tried & tested efficiency – make it as versatile as ever!

Making its market debut in 2010 and revamped for the first time in 2017, the Duster has carved out quite the success story for itself thanks to its unconventional approach to the SUV segment. Over the course of its thirteen-year trajectory, the model has garnered more than 40 awards with over 2.2 million vehicles produced. 

Dacia sold 493,511 vehicles (VP+VU) in the first nine months of 2023, up 16.7% on the same period in 2022. And with 154,460 vehicles sold, the Dacia Duster grew 4.1% compared to the same period the year before – holding its ground as the best-selling SUV for private customers in Europe.

Dacia is a Romanian automobile manufacturer which belongs to the Renault Group. Its name is Latin and pays tribute to the history of Romania as the Roman province of Dacia. The new Duster is built at the Mioveni plant in Argeș County, in the Greater Wallachia region. As the automobile production of Dacia evolved under the Renault Group, Mioven developed into a modern city with a growing economy in the automotive industry and service sector.

Dacia – for more fun on- and off-road.

GoSee : dacia.ro & mpcurtet.com

CREDITS
Client: Dacia / Renault Group
Arnaud Belloni: Renault Global CMO
Carine Gailliez: VP, Dacia Brand Marketing Communication of Renault Group
Greti Gruden: Content Strategy Manager and Countries Coordination
Julie Bohkobza: Creative Director
German Gomez: Chef du service stratégie de contact
Laurent Picard: Images and Graphics at Dacia - Renault Group
Agency: Publicis
Producer: Aurore Gay
Production Coordinator: Léa Vinarnic
Creative Director: Nicolas Brun - Nicolas Poirier
Production: Beam Photography
Thomas Coudriet, Jade Occhipinti
Executive Producers: SLSO Stephane Levêque, Rosane Cusin
Post Production: Additive Studios, Peter Aylward, Matthew Stevens
07.12.2023 show complete article

We’ll make it short: The exhibitors, the location, the weather… it was simply perfect. It was particularly nice to see how UPDATE is also becoming more and more popular among art and creative directors as well as direct clients. We’re already looking forward to next year and have gathered a few example quotes for you. And before we forget: Huge thanks to the AFTER-WORK sponsors Severin Wendeler, Abelone Films, Big Shrimp, Peak Productions, Bubig, NeubauerSchwarz, Upfront and Rockenfeller & Göbels. We love teamwork!

“I wanted to thank you sincerely for the invitation to the GoSeeAwards, your warm welcome and the quality of the event. It is always a real pleasure to meet the agents and discover new talent.” Nathalie Maudet, Directrice Achat d’Art / Head of Art Buying, Publicis Conseil, Leo Burnett, Saatchi & Saatchi, Marcel, Publicis Sapient.

“I would like to thank you very much once more for inviting me to Update. The event was really amazing, and I met so many new agencies. There were a lot of agents there that I have already worked with, and I was able to meet them in person through the event. I am already in contact with many of them regarding their work and our magazine planning. At events like this, I always realize that for me, there is only one job: Photo Editor. Photographers/videographers/agents/creatives are simply very special people.” Andrea Vollmer-Hess | Visual Editor, VOGUE Germany, Condé Nast Germany.

“We have many networking events in our hotel – but that everyone is busy networking intensively everywhere you look all day long, like now at UPDATE – that was quite new for all of us here at the hotel.” Laura Pohl, Event Sales Executive, Telegraphenamt.

“I would like to thank you so much again for the beautiful UPDATE last week! I had a lot of fun and would like to congratulate you on this truly amazing event!” Jennifer Parry, Director Creation, Print Production & Brand, MADELEINE Mode GmbH.

“I really, really liked the whole event. The location was excellent, the exhibitors were very diverse, and I found the entire atmosphere and all the conversations so inspiring.” Garnet Matthiesen, Creative Production | Leitung Art Buying, Grabarz & Partner.

“It was so nice to be there with you again. The location was really beautiful, and the resulting size of the trade fair, too. For me its not so much about discovering new talent but more about connecting and updating. For my Junior, it had everything. She found the mix of national and international exhibitors very good and quite inspiring,” Alice Feja Team Lead Art Production, ACCENTURE SONG.

“Thank you so much for the great trade fair!!! We have received mind-blowing feedback from the visitors. MEGA!!!!!!” Marco Hülsebus ARTISTSPOOL & Yilmaz Aktepe, Editor-in-Chief – Best Fashion / Member of the Editorship – Men’s Health / Fashion Director Men’s Health & Women’s Health.

“A colorful bouquet of inspiration, an amazing location and the best atmosphere among exhibitors and visitors. What I also thought was great, of course, were the two collectives. I found both concepts, the ‘political’ statement of Herspective and the Artistspool, very interesting. Looking forward to 2024.” Birgit Meinhof, Senior Art Buyer, CarlNann GmbH.

“A really good and beautiful location, which really does something for the mood and the atmosphere (almost the best location for Update since 2015, as far as I can say) – good placement and number of exhibitors. With regard to so many photographers attending, well, I’m not too sure… On one hand: It is really great to see everyone, have the opportunity to talk or get to know everyone in person! On the other: You have less time to look at portfolios and talk to agents/production companies etc. yourself. The day is really too short!” Juliane Siedler, Senior Art Buyer, Scholz & Friends.

“For me, the organization and scale of UPDATE were very appealing. I met a lot of people I know there and also made new contacts. The two halls were not too full, and you had time to look at the portfolios of the individual representations and get into a conversation with the attending photographers.” Christian Klein, Creative Lead Brand & Campaigns TERRITORY Integrated & Digital Creative Director.

‘The day was simply perfect! And our art directors were just as thrilled.” Karen Schwarzer, Head of Art Buying, Philipp und Keuntje.
01.06.2023 show complete article