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AGUILA LIGHT – campaign photographed by Martín Köhler

Martín Köhler staged atmospheric lifestyle moments with a cinematic visual language for the AGUILA LIGHT campaign. His work blends reality and staging into emotionally charged imagery shaped by strong visual storytelling - both in photography and film.

Based in Buenos Aires, the photographer works internationally for brands and agencies and is known for his cinematic aesthetic as well as his ability to transform everyday scenes into powerful narrative imagery.

His work operates at the intersection of lifestyle, advertising and film - always driven by a distinct sensitivity for atmosphere, light and authentic moments.

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Friday, March 6

‘Sign of You’ Fragrance Campaign by Julian Daynov for Vuse photographed by Tim Sonntag

Photographer Tim Sonntag captured trend expert and creative director Julian Daynov for the fragrance initiative of the vaping brand Vuse. Together, Daynov and Vuse launched the “Sign of You” Fragrance Kit. The project was developed with the support of the German fragrance manufacturer Mäurer & Wirtz.

The inspiration behind the collection comes from the Vuse Ultra vape model and the brand’s flavor palette. At its core is the molecular fragrance “Sign of You”, complemented by three layering scents: Morning Blade, Vivid Aur, and Cosmic Dust. The compositions draw on the flavor profiles of the...

 

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Friday, March 6

ARTDECO 'Whispers of the Silk Road' - Beauty Campaign by Frauke Fischer 

For ARTDECO, Frauke Fischer c/o DOUBLE T staged the current campaign, taking on both direction and photography.

In the new “Whispers of the Silk Road” collection, vibrant, artfully designed packaging meets wearable, contemporary color palettes. Inspired by Uzbekistan and the historic Silk Road, the line blends cultural influences with a modern beauty aesthetic. A collection that invites you to discover something new – sensual, colorful and infused with a touch of wanderlust.

With the second production Skinstories, Frauke Fischer focuses on closeness, immediacy and the beauty of real moments....

 

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Tim Sonntag photographs ‘LA MARZOCCO x TINA BOBBE’ – espresso machine as a bold yellow design sculpture

Photographer Tim Sonntag captured the espresso machine designed by product designer Tina Bobbe for La Marzocco.

Framed by a striking tubular yellow structure, the machine turns into a playful sculptural object – somewhere between industrial design, pop aesthetics and the influence of Italian design movements of the 1980s.

Tina Bobbe is known for merging AI-generated imagery with real-world craftsmanship to create bold, sculptural product designs. Inspired by Italian 80s design culture, she transforms everyday objects – such as the espresso machine – into playful and eye-catching centerpieces. ☕💛

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Tuesday, March 3

'Superprof - Des professeurs pour toute la vie!' - FALCA produced the campaign spot by director Katia Lewkowicz for the online platform Superprof

Superprof is an online platform and marketplace for tutoring and teaching, where students and anyone interested can directly connect with independent teachers and tutors to learn or practice a subject—be it academic tutoring, languages, music, sports, hobbies, or professional skills.

"Capturing a lifetime in a few days for Superprof. Shot across Barcelona, ​​we navigated a marathon of locations to recreate a journey of constant learning. From skate parks to wedding aisles and boats, the production mirrored the story itself: intense, diverse, and powered by a crew ready for every era."...

 

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Monday, March 2

Bluewaters, JBR, Al Khawaneej Walk or West Beach, .... - Louise Carrasco photographed a lifestyle campaign for Dubai Retail

“Dubai Retail” is a brand and business unit of Dubai Holding Asset Management, encompassing numerous shopping malls, lifestyle destinations, and retail centers in the Emirate of Dubai.

Louise Carrasco photographed the lifestyle campaign featured here on gosee.news for Dubai Retail.

Dubai Retail is part of Dubai Holding Asset Management, a large group of companies that owns and manages real estate, malls, leisure, and residential properties in Dubai. The company plays a central role in Dubai's urban development and economic diversification.

"Representing a vibrant mix of international,...

 

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Say yes to winter - Valentin Mühl photographs for McDonald's

Valentin Mühl was commissioned to create the new "Big Rösti" visuals for McDonald's Christmas campaign in Austria.

The agency in charge was DDB Vienna, with Chief Creative Officer (CCO) Thomas Tatzl, Creative Directors Virginia Wilhelmer and Christina Mer Hofmann, Copywriter Nikolaus Leischko, CEO Andreas Spielvogel, and Strategy Lead Lisa Sugar.

On the client side at McDonald's Austria, those responsible included Dipti Paranjape (CMO) and Reka Vass (Head of Marketing). The production company was PPM Next Film.

McDonald's Austria currently operates 200 restaurants and employs 9,600 people from 92 nations. Over 90% of McDonald's Austria restaurants are operated by 41 franchisees, most of whom run family businesses and employ around 50 people per restaurant.

Photographer Valentin Mühl is represented by the Hamburg-based agency Birgit Stöver Artists.

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Friday, February 27

BIJOU BRIGITTE - Verena KNEMEYER stages Valentine’s Day hybrid

For Bijou Brigitte, photographer Verena KNEMEYER teamed up with retouch artist Annalena Rumler to create a poetic hybrid production for Valentine’s Day - soft, feminine and visually weightless.

Titled “Another hybrid by yours truly,” the campaign places the jewellery pieces within a dreamlike scenery of delicate cloud formations and a pastel-toned sky. The set-up combines classic beauty and fashion photography with digital image creation, resulting in a romantic visual world perfectly aligned with the occasion.

The hybrid approach allows for maximum control over light, atmosphere and color...

 

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Thursday, February 26

Spirit of Australia - Alexandrena Parker photographed the campaign for the Qantas Loyalty Programme

The Qantas Loyalty Program is the frequent flyer and loyalty program of the Australian airline Qantas, officially called Qantas Frequent Flyer. It rewards customers for their loyalty – primarily when flying, but also with numerous partners and for everyday spending.

The campaign shown here was photographed by Alexandrena Parker for Qantas.

The shoot took place in various locations, including Tokyo, the Whitsunday Islands, and Tasmania, to highlight the benefits of collecting and redeeming Qantas Points for hotel stays worldwide.

The visuals were created as part of an above-the-line campaign...

 

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'There's a little bit of Volvo in every car.' - Peter Funch films the campaign video and photographs the print campaign for Volvo France

A bit of Volvo in every car - cars are drivers of innovation. Hardly any other product strives for more transformation; new standards ensure greater mobility, luxury, and, not least, safety. What has remained unchanged in every car worldwide for generations is the 3-point seat belt, invented by Volvo.

Peter Funch directed the commercial shown here and photographed the campaign for Volvo France, which commemorates Volvo's groundbreaking technical invention, which Volvo immediately shared with the world - meaning other car manufacturers - free of charge as soon as the seat belt was ready for market.

Volvo Car France, in collaboration with the agency VML France, presents a campaign that underscores the company's long-standing commitment to safety: "There's a little bit of Volvo in every car."

The modern three-point seat belt was perfected in 1959 by Volvo engineer Nils Bohlin - and his...

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Wednesday, February 25

Authentic Polish Craft - Maciek Miloch photographs a campaign for Bliska Vodka

Bliska Vodka is made from premium Polish wheat and potatoes and carefully distilled in small copper pot stills. A meticulously planned batch process is employed, prioritizing taste and quality over quantity.

For the campaign for the Polish vodka shown here, Maciek Miloch served as both photographer and set stylist.

"In this project, he worked extensively with projections, partly based on backgrounds generated using AI, but the image was created physically in front of the camera, rather than being constructed later in post-production." STILLSTARS, Munich.

And what does the name mean? In...

 

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Wednesday, February 25

From rosé to champagne - Stefan Thurmann photographs drinkable delights for Lidl and the agency Scholz & Friends

Photographer Stefan Thurmann is known for his precise lighting, as is clearly evident in this work for Lidl and the agency Scholz & Friends.

The images utilize harsh, directional light reminiscent of late summer sunlight. The long shadows and the refraction of light through the glass further enhance the effect, instantly transporting us to a cozy, relaxed weekend mood.

The production skillfully shifts the image of the global player Lidl from "discount" to "affordable premium." Scholz & Friends employs a trendy, modern lifestyle aesthetic familiar from magazines like Kinfolk or...

 

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'Good. Better. Together.' - André Josselin photographed the Gösser beer campaign during the filming of the TV commercial

The Gösser brand originates from the town of Göss, now part of Leoben, in the Austrian state of Styria. Gösser is brewed by the Göss Brewery, which is part of Brau Union Österreich AG.

Photographer Andrée Josselin was commissioned by Jung von Matt Donau to create the stills campaign for Gösser, which was produced in parallel with the TV commercial. Gösser has been working with the advertising agency Jung von Matt Donau as its lead agency since summer 2024.

The new slogan developed by Jung von Matt Donau, “Good. Better. Together.”, replaces the “Good. Better. Gösser.” slogan used since the 1960s and focuses on what connects people – for example, cross-generational situations where Gösser is experienced as a shared moment. Mini-stories instead of classic beer advertising.

Creative directors Ina Vodivnik and Lea Vukovics, along with Benedikt Nußbaumer, Managing Partner at Jung von Matt...

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Saturday, February 21

Dirt is good - Martin Köhler photographs the Omo Brazil 'Thank you' campaign

“Dirt is good” is the message of OMO, Unilever’s laundry detergent brand. The slogan celebrates childhood play, learning through experience, and the idea that dirt is a positive part of life, regardless of age—a sentiment that naturally encourages families to choose good old OMO for their laundry.

The campaign, developed by MullenLowe SSP3 (Bogotá) and MullenLowe UK (London), was photographed by Martin Köhler. His studio was responsible for the campaign’s production, overseeing the photographic execution according to the creative brief.

Martin Köhler is an Argentinian photographer and...

 

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Friday, February 20

Naturally Derived Sun Protection - Alexandrena Parker photographs the Sun and Daughter campaign

Less screens. More sunshine. More nature. - Sun & Daughter is an Australian brand of sunscreen products specially formulated for babies, children, and sensitive skin.

Alexandena Parker had a blast shooting the latest campaign for her client, Sun & Daughter.

"Sun & Daughter's mineral sunscreen uses non-nano zinc oxide to provide broad-spectrum protection that's gentle and effective. Carefully formulated for delicate skin, it creates a protective layer to help shield your family from harmful UVA and UVB rays." - Tori Gill, Founder & CEO of Sun & Daughter.

"A big thank you to the dearest Tori at...

 

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