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ADVERTISING Capturing Beauty – Behind the Scenes at DOUGLAS. Discover the DOUGLAS GOURMET MAKE-UP campaign on GoSee – and meet the Creative Department at UPDATE-25-BERLIN
12.05.2025 •
What does beauty mean today – and what makes life a little more beautiful every day? There’s no single answer, but the creative team at DOUGLAS has made it their mission to bring these questions to life through imagery, ideas, and storytelling.
"Whether it’s global gifting occasions like Christmas, the launch of our private labels, or trend-driven topics like gourmet make-up – at DOUGLAS, we develop most of our campaigns in-house," the team explains. From initial concept to final production, content is created in close collaboration with agencies and creatives, complemented by original productions in DOUGLAS’s own content studio led by Swenja Zeh.
Under the direction of Clara Corre and Christina Werzl, an interdisciplinary team of eight brand managers and six art directors works to continually reinterpret beauty – and above all, to make it accessible. "With every campaign, we evolve our visual language, embrace current movements, and focus on diversity – in faces, perspectives, and ideas."
A recent example is the ‘Gourmet Beauty’ campaign, which ran for two weeks across all DOUGLAS...
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ADVERTISING Contour: A Decade of Photography for COCA-COLA Global Design by Guy Aroch & Anna Palma c/o ARTWORLD AGENCY Exhibition at NYCxDESIGN 2025
08.05.2025 •
For over a decade, Coca-Cola’s Global Design team has collaborated closely with photographers Guy Aroch and Anna Palma to craft compelling visual stories that have both defined the brand and influenced contemporary visual culture. Now, during NYCxDESIGN 2025, this creative legacy takes center stage in a bold new exhibition. For the first time, this extensive body of work is being unveiled—celebrating a long-standing collaboration and the role of photography in shaping Coca-Cola’s global image.
Titled 'Contour: A Decade of Photography for Coca-Cola® Global Design by Guy Aroch and Anna Palma', the exhibition features previously unseen images and behind-the-scenes moments, offering a rare glimpse into the creative journey. It explores how design and photography merge to express the joy, emotion, and timeless character associated with Coca-Cola.
From atmospheric lifestyle scenes to cinematic visuals, the exhibition showcases the lasting impact of powerful imagery. At its core stands the iconic Coca-Cola Contour Bottle—marking 110 years of innovation and inspiration—frequently featured...
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ADVERTISING ARTWORLD AGENCY, with offices in Paris, London, and New York, presents a curated roster of photographers / directors working at the intersection of art, advertising, and high fashion. Meet the agency at UPDATE-25-BERLIN
08.05.2025 •
ARTWORLD is an artist representation agency that nurtures a diverse community of image-makers. The agency curates a roster defined by mastery of craft and discipline, and facilitates meaningful partnerships that empower its artists to interpret clients’ creative briefs with originality and intention, using their unique voices. ARTWORLD will be welcomed as an exhibitor at UPDATE BERLIN on May 16. The team will present impressive portfolios, introduce their artists in person, and look forward to engaging conversations and potential collaborations.
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ADVERTISING La Terra Di Neena campaign – Timeless Still Lifes by Yann Weber c/o SHOTVIEW in Tuscany
07.05.2025 •
Yann WEBER c/o SHOTVIEW photographed the campaign for La Terra Di Neena – a family-owned, 130-acre olive farm nestled in the hills of Tuscany. Yann’s visual language beautifully captures the calm and authenticity of this unique place, where high-quality olive oil is produced with care, tradition, and an eye for craftsmanship. The accompanying design objects – from plates and vases to a custom-designed soap – were created by the New York/Paris-based creative studio Crosby Studios and designer Harry Nuriev, known for crafting spaces and objects for some of the world’s most renowned brands.
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ADVERTISING "Keek’s Last Job" – Branded Entertainment at Its Best for Medical Cannabis. A short film by creative agency David+Martin for Four 20 Pharma
07.05.2025 •
Advertising cannabis? It’s tightly regulated. That’s why bold, creative ideas are essential to cut through – and truly connect. Four 20 Pharma, a leading producer of medical cannabis, teamed up with the agency David+Martin to show how it’s done: with a 15-minute short film that feels more like cinema than a campaign. “Keek’s Last Job” is sharp, surprising, and produced to the highest standard – branded entertainment of a kind rarely seen in Germany.
The story: Oliver Korittke returns to his cult role as Keek from "Bang Boom Bang" – 26 years later. Now working as a groundskeeper for SC Paderborn 07, Keek gets fired and decides to pull off one last big job. What follows is a wild ride packed with heart, chaos, and comedy.
Starring alongside Korittke are rapper Nura, model and creator Vanessa Tamkan, and well-known German actors Martin Semmelrogge, Peter Kremer, Thomas Arnold, and David Bredin. Directed by Marian Meder, the film was produced not by a traditional ad production company but by the trailblazing studio bildundtonfabrik – best known for Netflix hits like “How to Sell Drugs...
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