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Advertising • “The Uber of the skies” - JEFF LUDES photographs the first electric personal aircraft for Californian start-up ARCHER – with vertical landing similar to helicopters and 100% electric

24.02.2021 • A quick and comfortable ride to the airport with an electric aircraft? An UBER of the skies? Archer Aviation could make it happen pretty soon and revolutionize urban air mobility in the process. United Airlines has just invested a billion US dollars in the Californian start-up. JEFF LUDES had the pleasure of staging the futuristic-looking prototype of an electrically driven air taxi from Archer Aviation.

“California-based start-up ARCHER has just signed a $ 1 billion deal with United Airlines to bring its eVTOL (Electric Vertical Take Off & Landing) aircraft to the public and has brought on board RECOM Farmhouse and me to create a series of images of the concept. Together with the team at RFH, I worked out a plan for a series of shots that covered every angle of this unique vehicle. Good planning and pre-visualization were essential because the aircraft was created entirely in CGI. But as usual, some of the more unique moments were the ones that were a bit less prescribed – once the stage was set, with location, propping, and talent, I had complete creative freedom to explore...

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Advertising • REWIND TO REAR-WHEEL DRIVE – the Lamborghini Huracàn EVO RWD Coupé in the sensational special edition color Blu Aegeus, staged with futuristic-modern flair in stills and motion by photographer and director DANIEL HARTZ

24.02.2021 • From 0 to 300. The first production following the first lockdown was photographed and filmed by DANIEL HARTZ for LAMBORGHINI. The new Huracán Evo RWD Coupé in the special paint job Blu Aegeus was ready and waiting right on time for the shoot at the workshop in Sant’Agata Bolognese. Pioneering aerodynamic achievements meld with iconic Lamborghini design in the lines and contours of the Huracán EVO RWD, inspired by the head of a shark.

The photos were shot in one of the perhaps most spectacular locations in an underground parking lot this world has to offer. The most beautiful Alpine passes in Italy and Austria were scouted for the film – places in which the car could prove its pure performance on the asphalt.

Grading came from GoSee member Grit Hackenberg, which required plenty of finesse with the special edition color.

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Advertising • Trip to Transfagarasan - the SKODA CLEVER campaign photographed by MARKUS WENDLER in Bucharest as well as the most spectacular mountain route in Romania for Optimist Inc., Prague

23.02.2021 • MARKUS WENDLER photographed the SKODA Clever campaign this summer for the agency Optimist Inc. Prague. Creative responsibility was in the hands of CD Kai Grützmacher and Jakub Hanzlicek, with art buying taken care of by Tanja Braune and Anna Tosovska. The production companies were Tim Michel and Digital Spirit, with post by Akcent Prague.

Production took place in Bucharest as well as on the legendary Transfagarasan mountain route in Romania. The Transfagarasan Highway begins in the town of Căpățânenii Ungureni – part of the Arefu municipality – after which it reaches the hydroelectric power station of the Vidraru Dam. From there, the road begins to ascend, winding its way steeply up the valley of the Valea lui Stan stream over a few viaducts and passing through four tunnels. Two of the tunnels are around 100 meters long and are located directly in front of the dam of the Lake Vidraru reservoir. The road continues to climb along numerous serpentines…

The model series FABIA, FABIA COMBI, SCALA, KAMIQ, KAROQ, KODIAQ as well as OCTAVIA and OCTAVIA COMBI are now available in the...

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Advertising • MATTHEW JONES photographs the raw look of the Mercedes-Benz AMG Performance Academy on commission for Publicis Sapient in Atlanta

23.02.2021 • Push your own personal limits, experience incredible performance, and savor every moment. The AMG Driving Academy offers a wide range of training courses for different target groups. MATTHEW JONES photographed the new look of the Mercedes-Benz AMG Performance Academy on commission for Publicis Sapient in Atlanta.

“In early January, I was contacted by a production agency to capture on-set stills in tandem with a motion production to showcase the all-new Mercedes-Benz AMG line.

While in most cases, shooting stills alongside broadcast can often be nightmarish, I was pleasantly surprised to find the amount of freedom and support this particular situation provided. With the executive agency’s absolute trust, I was left alone to create whatever I wanted while specific cars were not being used by the main production.

Within this freedom, I used the opportunity and dramatic atmosphere as an experimental period to create a series of images that reflect the exact aesthetic I’ve been pushing to be adopted within the automotive industry – raw, fashion-forward imagery brimming with poise,...

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Advertising • AUDI A3 campaign with a new visual language, photographed by EMIR HAVERIC C/O KLEIN PHOTOGRAPHEN for thjnk in Denmark

23.02.2021 • “Vorsprung, which translates to head start, is globally becoming more and more a question of perspective, of a mindset, an attitude.” The AUDI A3 campaign covers all new A3 models, from the TFSIe to sedans, as well as the first campaign under the direction of new Audi Marketing Head Henrik Wenders. For the four-week production in Denmark, the client, thjnk Agency, closely cooperated with EMIR HAVERIC C/O KLEIN PHOTOGRAPHEN and his team to develop a new visual language. The new global brand campaign with the slogan ‘Future Is An Attitude’ illustrates the transformation towards sustainable and digital premium mobility.

From the client, Hendrik Wenders, Susanne Franz and Andrea Bötcher supported the campaign. Creative responsibility from thjnk was in the hands of CD Roman Lukowski and AD Kerstin Mitza. Post was taken care of by GoSee Member ZOOT Postproduction GmbH.

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