Advertising • 1040 News

Advertising • Mix, match, play, and create your own private I’m! – Camilla CAMAGLIA c/o ANDREA HEBERGER photographed the campaign for the new and mysterious make-up brand I’M FASHION MAKE-UP

16.09.2021 • Imagine a country, whose leaders decided to remain anonymous. The public does not know who they are, and they do not spend time and resources building an image, glorifying themselves and launching redundant PR campaigns. All their time and energy is dedicated to their work, and to the well-being of their people. Would you be surprised if we told you that such a country existed? This wonderful utopia is the model for I’M FASHION MAKEUP.

Four of the world’s most well-known visagists, whose names you probably know, have joined forces to create I’M FASHION MAKEUP. The founders have decided :

Our identities shall remain hidden! We will set aside our egos and our lust for fame, and pour all our knowledge and energy into one goal : to develop and create make-up products – and let them be the real stars!”

The brand includes make-up and care products, headed by our flag series ‘Makeup Lab’ – a series of make-up formulas designed to be mixed and matched, so you can create your own make-up! I’m Fashion Makeup is a brand made especially for people who dream of egoless, yet distinct products :...

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Advertising • Laser your eyes for a life without glasses – Sandra LACHNER c/o ANDREA HEBERGER photographs the campaign for the SMILE EYES Eye Clinics

16.09.2021 • Smile Eyes is a quality association of highly experienced ophthalmologists in 15 branches in Germany and Austria. Smile Eyes, founded by Dr. Wiltfang and his friend from university days, Dr. Martin Bechmann, stands for eye laser surgery on the highest medical level, is committed to innovation and research and is always committed to providing the best treatment possible. The Smile Eyes Group is constantly expanding and consists today of 15 eye centers with a total of more than 80 eye experts in Germany and Austria.

Depending on the type of defective vision, Smile Eyes uses various approaches such as innovative laser treatments – for example the SMILE method, implantable contact lenses or refractive exchange of lenses with e.g. multifocal lenses. The latest campaign for the SMILE EYES centers was photographed by Sandra LACHNER c/o ANDREA HEBERGER. GoSee : smileeyes.de & andreaheberger.de

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Advertising • Discover fresh nicotine satisfaction, with ZYN tobacco-free nicotine pouches. – Jonas CARMHAGEN c/o ANDREA HEBERGER photographs the ZYN Nicopads campaign for Sweden

15.09.2021 • The ZYN line is a range of tobacco-free snus that features a variety of strengths and delicious flavors. ZYN pouches were created by the smokeless giant, Swedish Match, as a high-quality, tobacco-free alternative for those who seek the same nicotine sensation in a cleaner and purer way. The pouches are all-white and developed with oral hygiene in mind, so they will not stain your teeth or cause any unwanted drip. The ZYN formats are mini, slim, and original, with nicotine levels that range from a very gentle 1.5mg/pouch, to 9mg/pouch for those who prefer a more intense experience.

Jonas CARMHAGEN c/o ANDREA HEBERGER photographed the ZYN Nicopads campaign for Sweden presented here on GoSee.NEWS.


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Advertising • ‘Individual is better.’ – Arthur MEBIUS c/o SOLAR UND FOTOGRAFEN shoots the ‘UBS me’ campaign for the free banking package for young people

14.09.2021 • UBS me – is the name of the banking package for young people and students : “Design your banking package to match your lifestyle and get benefits you need at school or during your studies.” The ‘Individual is better.’ campaign was photographed by Arthur MEBIUS c/o SOLAR UND FOTOGRAFEN. The executive agency was Publicis Zürich with Producer Lina Baumann.

UBS Group AG is a major Swiss bank headquartered in Zurich. It is among the worldwide largest asset management firms. Over the course of its history, the Group has been formed through 300 bank mergers and acquisitions. The day the bank was founded in Winterthur in April of 1862 is considered the official date of incorporation of UBS. GoSee : ubs.com & solarundfotografen.com

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Advertising • LIZETTE RUTZOU Design Furniture Copenhagen – Mikkel ADSBOL c/o ANDREA HEBERGER photographs the new 2021 collection

14.09.2021 • Lisette Rützou’s design is fueled by the drive to give a story an individual form. Inspired by the beauty of materials, form and architecture, each of her objects is a unique statement – contemporary functionalism with a feminine note. Each piece tells its very own story.

“I hope to create a reaction with my design, a feeling beyond beauty and fine lines. To me, designing is personal – color, movement, sound and scale; a universal language essential to my approach.” Lisette Rützou, Copenhagen

Mikkel ADSBOL c/o ANDREA HEBERGER photographed the latest campaign for the Danish designer. GoSee : lisetterutzou.com & andreaheberger.de


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