Creatives to Watch • 79 News

Munich-based photographer Lauren Leis presents her Fall/Winter '25 campaign for the Copenhagen-based label O.Files, founded in 2018, on gosee.news. This young menswear brand has garnered international attention with its sophisticated, handcrafted design language.

For the current campaign, Lauren developed a visual style that showcases the collection in a minimalist setting. The imagery focuses attention on silhouettes, fabrics, and attitude, subtly yet powerfully highlighting O.Files' design philosophy.

Founded in Copenhagen in 2018 by Oscar Jardorf, the label has pursued an approach from...

For the new album Piano Book 2 by Lang Lang, Berlin-based photographer and director Sonja Mueller was commissioned by Deutsche Grammophon to create the complete visual concept. Also, and exclusively on gosee.news: the enchanting making-of video.

In Paris, she produced all photographic and film material for the global campaign. For the album artwork, she worked closely with Art Director Dirk Rudolph, who developed the design concept for the cover and print assets. Under her direction, the official press photos as well as several performance videos for selected pieces of the album were...

"Don McCullin spent decades photographing war and carnage across the globe – then he retrained his lens in the Somerset countryside. As he turns 90, a new book celebrates his gorgeous still lifes and landscapes." THE GUARDIAN.

Nadav KANDER c/o LGA MGMT photographed the living legend Don McCullin for the cover of THE GUARDIAN.

The occasion is the release of his new book, 'The Stillness of Life'. This collection of still life and landscape photographs by Sir Don McCullin – most of them previously unpublished – is released to mark his 90th birthday and offers a reflective and contemplative look...

With 'Monolith', Pascal SCHONLAU c/o EMEIS DEUBEL presents a new project rooted in the radical, futuristic dreams of Superstudio’s 1960s utopian thinking. What once appeared as endless mirrored grids designed to connect cities and landscapes now evolves into hyperreal 3D worlds in Schonlau’s hands – studio portraits dissolving into vast digital terrains that form a new reality, both futuristic and eerily familiar.

The iconic grid structures, originally symbols of a limitless and interconnected future, re-emerge here as expansive virtual landscapes. They function as digital playgrounds that...

As a freelance Creative Director, Brand Consultant, and AI Artist, Mirja Jacobs develops concepts, strategies, and visual worlds for international brands across fashion, beauty, and culture.

She is currently responsible for the creative direction of the HESS NATUR denim campaign, photographed by Sergi Pons - a project that unites sustainability, emotion, and modern naturalness within an authentic visual narrative. The campaign was created in Barcelona, the city where Mirja lived for several years and which continues to influence her work to this day – through its light, sensuality, and...

This autumn, SIXT and Jung von Matt deliver a true Halloween hit. Under the slogan “Renting with competitors can be horror,” the global mobility brand and its longtime creative partner demonstrate how brand strategy, humor, and artificial intelligence can come together in a perfectly orchestrated campaign.

"Why AI? Because if there’s one thing artificial intelligence does spectacularly well, it’s this: imagining the supernatural, the unexplainable, the otherworldly - the kind of stuff that should only exist in horror movies … but somehow ends up in real-life 1-star ratings. So, we teamed up...

The Oslo-based design and illustration studio Darling Clementine c/o AGENTMOLLY & CO created the vibrant packaging design for the new Moonstone Saké Infusions line by the Japanese-American producer SakéOne.

Founded in 1992, SakéOne is known for its award-winning sake that blends traditional Japanese craftsmanship with modern openness and innovative flavor profiles. The visual concept combines delicate illustration, color psychology, and clean typography, capturing the unique personality of each infusion. Inspired by Japanese aesthetics and Nordic minimalism, Darling Clementine achieves a...

For the latest issue of the renowned Japanese AXIS Magazine, Sanna LINDBERG c/o AGENT MOLLY & CO photographed designer Björn Kusoffsky, CEO and Creative Director of Stockholm Design Lab (SDL). The issue explores the question: “What does graphic design convey in an optimized world?” - highlighting the evolving role of design in an era of rapid technological acceleration and visual saturation.

With her refined sense of architecture, space, and light, Sanna Lindberg captures the personality of Kusoffsky in a series of images that reflect the aesthetic principles of Stockholm Design Lab itself:...

Anna-Stephanie Gurt becomes the new Creative Strategist, Louis Rienäcker strengthens the Design department, and Louise Matell is promoted internally to Creative Direction and Design Lead. NEW STANDARD.S is expanding its staff for its 5th anniversary: ​​With two new hires and an internal promotion, the Berlin-based agency for sustainability consulting and communications is further expanding its creative and strategic expertise.

Anna-Stephanie Gurt joined the team as Creative Strategist on October 1st. Anna-Stephanie Gurt has extensive experience in brand strategy: She most recently...

The retro brand ELHO kicks off its second winter season — this time with spray cans instead of snow cannons. Together with French-Swedish artist André Saraiva, the man behind the iconic Mr. A smiley, Creative Director Donald Schneider turns performance jackets into wearable works of art.

Ten bomber jackets, spray-painted live, capture a moment where street art, nostalgia, and high-tech outdoor design merge into a new chapter: ELHO Freestyle – for those who prefer to paint over boundaries rather than draw them.

Behind the relaunch of this cult 1970s brand stands Donald Schneider, former Art...