Creatives to Watch • 83 News

Creatives to Watch

Monica Menez: Rethinking Creativity – Photography, AI, and Hybrid Visual Worlds

Monica Menez, renowned beauty and fashion photographer, director, and AI artist, merges photography with artificial intelligence – from viral videos and exhibitions to hands-on creative workshops. Always curious, she actively shapes the future of visual creativity while exploring how AI influences the creative process.

In recent months, she has been a guest at the ADC Design Conference in Stuttgart and at the Hamburg Kreativ Gesellschaft. One of her short AI videos, featuring a destroyed cake on an escalator, went viral and has been viewed across platforms around 45 million times. A major feature on her was also recently published in the Frankfurter Rundschau.

In April, Monica will present a new solo exhibition at the Leica Galerie Konstanz, where she combines photographs with AI-generated images. “I’m showing a deliberate mix of photographic works and AI-generated images. For me, AI...

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Thursday, February 12

ANALOG DIGITAL Introduces AI Studio AIOpost – On Next-Gen Post-Production and the Role of AI in Today’s Commercial Production Workflow

As a forerunner in new technologies, trends and visual execution, ANALOG DIGITAL continues to strategically expand its international artist portfolio and welcomes AIOPOST, a highly specialised AI studio focused on next-generation post-production and moving image.

AIOPOST is a boutique post-production studio with a clear ambition: to challenge existing boundaries and set new standards in commercial image-making. With a strong focus on 3D animation, visual effects and AI-driven production, the studio aims to translate creative ideas into precise, efficient and visually outstanding results.

In...

 

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Wednesday, February 11

Magic Moves -  Hybrid AI Product Shoot by Mierswa-Kluska and the Creative Team in an Interview on New Creative Possibilities in Product Staging

Products that open to the rhythm of music, float through space, and seemingly defy physics - all in a single take. What once required massive technical setups - robots, SFX teams, high-speed equipment - is now realized by MIERSWA-KLUSKA through a hybrid AI workflow that intelligently combines classical photography with artificial intelligence.

The starting point is handcrafted photography, produced by a small, focused team. These images are then animated and expanded using AI. The result: new movements, surprising effects, and an emotional visual language that would previously have been...

 

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Rafael Nespereira Herrero, Art Director Sportstyle at PUMA Group, on creativity, collaboration and the pulse of the times

From Berlin to Herzogenaurach – and to the world: Rafael Nespereira Herrero is one of the creative minds shaping PUMA’s global Sportstyle identity. The Spanish-born Art Director blends trend research, storytelling and art direction, bringing to life how sport and style merge in today’s culture.

For the past eight years – across countless campaigns and with unmistakable energy – Rafael has helped define the visual and narrative language of PUMA Sportstyle. In his global role, he develops seasonal campaigns for both the commercial and premium segments, with a clear mission: translating brand culture, product and emotion into powerful visual experiences.

Before joining PUMA in 2016, Rafael spent four years as an in-house Trend Forecaster at Zalando in Berlin. He previously studied at Polimoda in Florence, where he honed his expertise in trend research, brand aesthetics and cultural...

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Wednesday, January 7

Creatives To Watch : Jonathan Bossle, Founder & Creative Producer at Tightrope Production (LA & NYC) on Producing Global Fashion and Sports Campaigns

Tightrope Production is a high-performing, independent production company (Los Angeles & New York) dedicated to bringing creative visions to life through stunning stills, motion, and digital experiences. With precision, passion, and unwavering dedication, they provide full-service production, working alongside content creators from all industries, guiding projects from initial inspiration to the final standing ovation.

One of their standout projects is the global campaign for the ADIDAS Z.N.E. collection relaunch, created in collaboration with GrandArmy and adidas. This campaign celebrates...

 

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Friday, December 5

LAUREN LEIS photographed the Fall/Winter '25 campaign for the Danish menswear label O.Files and talks about photography and her love for New York in our gosee.news interview

Munich-based photographer Lauren Leis presents her Fall/Winter '25 campaign for the Copenhagen-based label O.Files, founded in 2018, on gosee.news. This young menswear brand has garnered international attention with its sophisticated, handcrafted design language.

For the current campaign, Lauren developed a visual style that showcases the collection in a minimalist setting. The imagery focuses attention on silhouettes, fabrics, and attitude, subtly yet powerfully highlighting O.Files' design philosophy.

Founded in Copenhagen in 2018 by Oscar Jardorf, the label has pursued an approach from...

 

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'Piano Book 2' - SONJA MUELLER photographs and films the artwork for the album release by world-class pianist Lang Lang

For the new album Piano Book 2 by Lang Lang, Berlin-based photographer and director Sonja Mueller was commissioned by Deutsche Grammophon to create the complete visual concept. Also, and exclusively on gosee.news: the enchanting making-of video.

In Paris, she produced all photographic and film material for the global campaign. For the album artwork, she worked closely with Art Director Dirk Rudolph, who developed the design concept for the cover and print assets. Under her direction, the official press photos as well as several performance videos for selected pieces of the album were created.

The project was produced together with Isa Herrmann, freelance art buyer and executive producer, in collaboration with the Paris team of JPPS Creative Productions.

At a shoot, it’s always about the vibe. And Sonja Mueller understood the room immediately - and the pianist even faster. She’s not...

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Friday, November 21

CARP CITY - A Playable Wimmelbook: Aleksandra Mizielińska and Daniel Mizieliński Combine Illustration, Storytelling & Game Design

With Carp City (The City of the Dancing Carp), Aleksandra Mizielińska and Daniel Mizieliński present a work that goes far beyond classic seek-and-find illustration. The Polish creative duo, internationally celebrated for Maps, brings together their two major passions in this new project: illustration and game development.

Even before publishing their first books, the two were developing video games - a creative energy that now returns in full force in Carp City. Or, as they put it: “The City of the Dancing Carp is not a typical book. It’s a project that combines our two main passions:...

 

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Wednesday, November 19

Don McCullin at 90 - Nadav KANDER c/o LGA MANAGEMENT portrays the photographer for the cover of THE GUARDIAN

"Don McCullin spent decades photographing war and carnage across the globe – then he retrained his lens in the Somerset countryside. As he turns 90, a new book celebrates his gorgeous still lifes and landscapes." THE GUARDIAN.

Nadav KANDER c/o LGA MGMT photographed the living legend Don McCullin for the cover of THE GUARDIAN.

The occasion is the release of his new book, 'The Stillness of Life'. This collection of still life and landscape photographs by Sir Don McCullin – most of them previously unpublished – is released to mark his 90th birthday and offers a reflective and contemplative look...

 

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'MONOLITH' - Pascal SCHONLAU c/o EMEIS DEUBEL creates a futuristic vision between photography and CGI

With 'Monolith', Pascal SCHONLAU c/o EMEIS DEUBEL presents a new project rooted in the radical, futuristic dreams of Superstudio’s 1960s utopian thinking. What once appeared as endless mirrored grids designed to connect cities and landscapes now evolves into hyperreal 3D worlds in Schonlau’s hands – studio portraits dissolving into vast digital terrains that form a new reality, both futuristic and eerily familiar.

The iconic grid structures, originally symbols of a limitless and interconnected future, re-emerge here as expansive virtual landscapes. They function as digital playgrounds that hint at connection, technology and the pursuit of tomorrow – a contemporary reinterpretation that carries Superstudio’s visions into the age of immersive image-making.

Pascal Schonlau, a London-based photographer and visual artist, is known for his innovative fusion of photography and CGI. His work...

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Wednesday, November 19

Creatives to Watch: Eva Wallmark, Art Director & Partner at Åkestam Holst, on her new IKEA campaign WHEN LIFE HAPPENS

For the first time since 2016, IKEA introduces a new communication concept. In collaboration with the Stockholm-based creative agency Åkestam Holst, the brand launches the campaign When Life Happens – a sensitive evolution of the iconic storytelling style that has long defined IKEA’s communication.

At its heart lies what truly shapes our homes: the small and big changes of everyday life. Moving house, welcoming a new family member, or starting over – the campaign shows how IKEA products quietly accompany people through these moments, turning the home into a space that evolves with life...

 

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Tuesday, November 4

Between Light, Effortlessness and Denim – Creative Director Mirja Jacobs on her new HESS NATUR campaign

As a freelance Creative Director, Brand Consultant, and AI Artist, Mirja Jacobs develops concepts, strategies, and visual worlds for international brands across fashion, beauty, and culture.

She is currently responsible for the creative direction of the HESS NATUR denim campaign, photographed by Sergi Pons - a project that unites sustainability, emotion, and modern naturalness within an authentic visual narrative. The campaign was created in Barcelona, the city where Mirja lived for several years and which continues to influence her work to this day – through its light, sensuality, and...

 

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SIXT & Jung von Matt turn bad reviews into AI-powered horror. And Eliah Werner, Vice President Brand SIXT, in the spotlight

This autumn, SIXT and Jung von Matt deliver a true Halloween hit. Under the slogan “Renting with competitors can be horror,” the global mobility brand and its longtime creative partner demonstrate how brand strategy, humor, and artificial intelligence can come together in a perfectly orchestrated campaign.

"Why AI? Because if there’s one thing artificial intelligence does spectacularly well, it’s this: imagining the supernatural, the unexplainable, the otherworldly - the kind of stuff that should only exist in horror movies … but somehow ends up in real-life 1-star ratings. So, we teamed up with the amazing team at Lipstick to push AI filmmaking into nightmarish territory: Pairing each review with a gifted artist and their own distinct visual style, giving us almost unlimited freedom to make the horror come alive while staying true to the genre." Jung von Matt

The campaign kicks off...

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Thursday, October 30

BALLSAAL ARTIST MANAGEMENT: Welcoming photographer Gleb Mellenberg, Fashion, Stills, Lifestyle

Gleb Melenberg is a 29-year-old photographer and former photo producer, originally from Siberia. He has extensive experience in commercial studio photography and has worked with brands such as L’Oréal, Maybelline, Paco Rabanne, Puma, and Dior (Lady Dior As Seen By).

His background in production informs his artistic practice, allowing him to bring a structured and professional approach to both commercial and editorial projects. Gleb is highly skilled in studio lighting and conceptual photography, with a strong focus on still life, fashion and editorial work.

Now bookable via BALLSAAL.

...

 

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Thursday, October 23

Moonstone Saké Infusions with vibrant packaging design by Darling Clementine

The Oslo-based design and illustration studio Darling Clementine c/o AGENTMOLLY & CO created the vibrant packaging design for the new Moonstone Saké Infusions line by the Japanese-American producer SakéOne.

Founded in 1992, SakéOne is known for its award-winning sake that blends traditional Japanese craftsmanship with modern openness and innovative flavor profiles. The visual concept combines delicate illustration, color psychology, and clean typography, capturing the unique personality of each infusion. Inspired by Japanese aesthetics and Nordic minimalism, Darling Clementine achieves a...

 

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