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FASHION CAMPAIGNS & TRENDSETTING FASHION ON GOSEE

Fashion

Lauren Hutton Superstar - Steven Klein photographed the new eyewear collection for Jacques Marie Mage, created in collaboration with Haider Ackermann

Lauren Hutton. The American model and film legend Lauren Hutton is the star of the creative collaboration between luxury eyewear label Jacques Marie Mage and Haider Ackermann.

Lauren was photographed for the campaign by Steven Klein under the creative direction of designer Haider Ackermann.

At over 80 years old, Lauren Hutton embodies an authentic, lived-in elegance. The images were deliberately left unretouched. This breaks with the fashion industry's obsession with youth and celebrates aging with pride - a trend often referred to as the "Greynaissance" in the fashion world.

Jacques Marie Mage was founded in 2014 in Los Angeles by French designer Jérôme Jacques Marie Mage. The French native moved to Southern California in the 1990s and worked for many years as a freelance action sports and product designer. He is an obsessive collector of vintage objects and owns over 2,000 historical...

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Thursday, June 11

70SEVEN x Bugatti Shoes: Campaign shoot between the Tuscan hills and the Mediterranean coast

Six months after the campaign production in Chioggia, the 70SEVEN team returned to Italy together with photographer Wilfried Wulff - this time heading to the rolling hills of Tuscany and the Mediterranean coast. Styling was created by Marcella Verweyens and hair & make-up by Carolin Jarchow, both represented by 70SEVEN.

Among the locations chosen for the new Bugatti Shoes campaign was a historic 16th-century estate that has welcomed figures such as Luigi and Paolina Bonaparte, Giacomo Puccini and Empress Catherine II of Russia throughout its history.

 

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Cut out for joy - Tim Sonntag photographed the campaign for the VIU Eyewear x Tina Bobbe collaboration

Both authentic and timeless – that's the core principle of the Swiss eyewear label VIU Eyewear, founded in 2013. VIU collections are generally designed in Switzerland under the direction of Creative Director Fabrice Aeberhard. However, the collaboration with product designer Tina Bobbe is a remarkable and equal artistic design partnership.

For this temporary special line, VIU provided the necessary infrastructure and expertise to transform Tina Bobbe's digitally conceived, sculptural designs into wearable eyewear: "Tina Bobbe doesn't think of glasses as an accessory, but as a creative universe. AI-generated ideas that seem like they're from an alternate reality? Bring them on. Shapes that are a bit too daring? Perfect. And VIU? It all comes together perfectly. With millimeter precision. Suitable for everyday wear. Wearable, but never boring," we quote VIU.

The campaign for this...

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Sunday, June 7

Paul Stuart SS26 - Photographed by Cristian Hunter at the Legendary Stahl House in Los Angeles

For the Spring/Summer 2026 campaign of Paul Stuart, photographer Cristian Hunter teamed up with Creative Director Nell Love to shoot at the iconic Stahl House in Los Angeles - one of the most significant landmarks of American Modernism and an enduring symbol of Mid-Century Modern architecture.

Designed by architect Pierre Koenig and made world-famous through the legendary photographs of Julius Shulman, the villa provided the perfect backdrop for the campaign of the historic New York menswear brand. Surrounded by clean architectural lines, sweeping views across Los Angeles, and California's...

 

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Thursday, June 4

Margaux Brazhnyk is the beautiful face of the NICK FOUQUET FS26 campaign - photographed by Théo Gosselin

Nick Fouquet, a native New Yorker of French descent, founded his eponymous brand in Los Angeles in 2013. The now globally renowned hat label remains headquartered in Venice, California, where Nick opened his iconic flagship store in 2014.

His clients include such luminaries as Lady Gaga, Keith Richards, Pharrell Williams, David Beckham, Madonna, Jennifer Lopez, Tom Brady, Cara Delevingne, Brad Pitt, and Justin Bieber - to name just a few.

The current NICK FOUQUET SS26 campaign was photographed by Théo Gosselin featuring model Margaux Brazhnyk.

Margux Brazhnyk, originally from Ukraine, is a...

 

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Redefining Classic Sportswear - Douglas Irvine photographed the ARIES ARISE X CHAMPION Capsule Collection

The Aries x Champion streetwear campaign is an exclusive, 10-piece unisex capsule collection that redefines classic American sportswear through a rebellious, boxing-inspired aesthetic. The collection combines Champion's athletic authenticity with the subversive graphic identity of London-based streetwear brand Aries.

For the Aries x Champion collaboration, Scottish photographer Douglas Irvine shot British professional boxer Harlem Eubank and British professional boxer Tiah-Mai Ayton.

“I’ve always loved vintage Champion as it carries a real sense of authenticity. This collaboration was about pushing that heritage into something more confrontational. Boxing and MMA felt like a natural influence, with the energy and physicality channeled into the clothes.” – Sofia Prantera, Founder and Creative Director of Aries.

Douglas Irvine is a renowned Scottish fashion photographer known for his raw,...

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Wednesday, June 3

I'm packing my suitcase... - Tim Sonntag photographed the CLOSED Stills campaign in Mexico

Warm, deep sunlight, sandy earth tones, and the perfect, shimmering shadows—and we instantly feel a sense of slowing down, summer, and wanderlust. Fashion photography knows how to convey this feeling. Reason enough to pack your bags... especially as a photographer.

Photographer Tim Sonntag was commissioned by CLOSED to stage and photograph the stills campaign shown here. He had complete creative freedom regarding both location and staging.

What did Tim do? He traveled to Mexico with a suitcase full of fashion to capture the images that make us dream, in these idyllic locations. Through his...

 

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Sunday, May 31

Per Appelgren photographs the CASABLANCA PARIS Pre-Fall ’26 Campaign

For the new Casablanca Pre-Fall 2026 collection, the brand travels to Egypt, diving deep into a visual world shaped by mythology, history, astronomy and cinematic fantasy. The campaign was photographed by Per Appelgren, who once again translates Casablanca’s signature blend of luxury, escapism and contemporary elegance into dreamlike imagery.

“Super excited and grateful to have worked on this surrealistic campaign together with such an amazing crew!🙏🏻” Per Appelgren

The campaign was created on a virtual production stage where physical set elements merge seamlessly with digital...

 

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'Building on Legacy' - James Harvey-Kelly photographed the GANT FS 2026 campaign in New York City

For the new GANT Spring/Summer 2026 campaign “Building on Legacy”, James Harvey-Kelly captured a contemporary homage to classic American sportswear - produced in New York City, the place that has shaped the visual identity of the brand for decades.

Set between sunlit rooftops and the unmistakable atmosphere of Manhattan, the campaign tells a story of cross-generational style and relaxed elegance that never feels forced. At the center of the series is the legendary Lauren Hutton, whose timeless presence once again underlines why she remains an icon of effortless American style.

Alongside her, the campaign features influential faces and personalities from different generations, including Mark Vanderloo together with his son, as well as Zoe Dubno, Tree God and Bonnie Senko.

What makes the series especially compelling is the balance between documentary lightness and refined fashion...

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Wednesday, May 27

'Force of Nature' - SACHA TASSILO HÖCHSTETTER photographed the AUTASON Fashion Summer '26 campaign in Southern Italy

Renowned fashion photographer Sacha Tassilo Höchstetter shot the Summer '26 campaign for Shanghai-based menswear label AUTASON. Internationally successful male model Filip Hrivnak was the model in front of his camera.

For the campaign, the label deliberately contrasted classic Italian scenery with modern menswear. The result is a visual world that blends Mediterranean elegance, timeless tailoring, and contemporary luxury aesthetics. The look embraces the currently popular relaxed "Quiet Luxury" design featuring lightweight, textured fabrics perfect for the warmer months.

The Munich-based...

 

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Wednesday, May 27

I-SEA Sunglasses Summer ’25 & Signature Series with pro surfers photographed by Anne Menke for CoolGraySeven

Anne Menke photographed the I-SEA Summer Collection including the Signature Series - sunglasses staged in authentic, sun-soaked imagery where you can almost hear the sand crunch beneath your feet and feel the salt in your hair.

“The Summer 2026 Collection brings together playful design and effortless wearability, with eight new frames made for wherever summer takes you. Easy, elevated, and designed to feel like a vacation,” says I-SEA about the new collection.

In front of Menke’s camera, among others, was the I-SEA x Cole Houshmand Series. The American pro surfer became the face of a...

 

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The FC Bayern Munich lifestyle collection celebrates the summer vibe - the campaign featuring FC Bayern stars was photographed by KROSNY

Summer vibes meet true team spirit. Bayern Munich's new signing Michael Olise and star player and German national team member Klara Bühl show you what summer at Säbener Straße will look like in 2026. Because: The brand-new FC Bayern summer collection is here! Also featured in the summer campaign: Kingsley Coman, Lena Oberdorf, and Leroy Sané.

The summery looks were photographed on the stars of the football club that's currently on everyone's lips by photographer Krosny.

The idea behind the looks: Forget the classic jerseys for a while this season and look forward to relaxed oversized fits, fresh pastel shades in ice blue and mint green, and cool palm tree details with subtle club branding. Perfect for the beach, the city, the pool, the balcony, or your next barbecue with friends.

A little info about Klara Bühl: Klara is one of the first German national team players to break the magic...

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Tuesday, May 26

SALAMANDER SS ’26 – Fashion Shoot by Janna Tode, produced by 70Seven

70seven produced the Spring/Summer 2026 campaign for lifestyle brand Salamander together with photographer Janna Tode. Defined by natural ease and a modern lifestyle aesthetic, the imagery authentically reflects the contemporary character of the brand.

The creative photographic realization, from preparation, image and lighting concepts, and moodboards to the final shoot, was led by the photographer, supported by Til Tan (Digital Operator), Jonas Kuhn (Gaffer), and Marie Krahl (Light Assistant). As production service, 70seven also handled casting and crew coordination.

Styling was done by...

 

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