Fashion • 447 News

FASHION CAMPAIGNS & TRENDSETTING FASHION ON GOSEE

FASHION AGENT BAUER produces the BJÖRN BORG campaign with photographer Andreas JOHANSSON (stills) & DOP JACOB TOVEDAL (motion) - and meet the agency in person at UPDATE-24-BERLIN

15.02.2024 • For the brand BJÖRN BORG, named after the former professional tennis player of the same name and with stores in seven European countries, photographer ANDREAS JOHANSSON and DOP JACOB TOVEDAL staged the latest collection. Production was in the hands of AGENT BAUER.

Meet the AGENT BAUER team live and in person at UPDATE-24-BERLIN on 18+19 April at Telegraphenamt.

Ever since we started out back in 1997, AGENT BAUER has been a specialist in the areas of advertising and editorial – and has grown to become the top agency it is today based in Stockholm, Sweden. We represent a number of Sweden’s most renowned and award-winning photographers, stylists, illustrators, animators, DOPs, and hair & makeup artists.

Agent Bauer has had the privilege of producing successful campaigns for several international brands. We are fortunate to work with top-notch creatives from all corners of the globe and be a part of such exceptional work. Our artists collaborate with high-profile publications and clients in Europe, the US, South America, and Russia.

In addition to guidance, expert advise and promotion...


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FASHION BLUMARINE EYEWEAR S/S ‘24 campaign - photo & film by Teresa CIOCIA c/o BIRD PRODUCTION

15.02.2024 • Teresa CIOCIA c/o BIRD PRODUCTION photographed and directed for BLUMARINE EYEWEAR S/S ‘24 with model Bianca Balti (styling: Giorgio Andrea Branduardi, hair: Lorenzo). The feather wings, with which BLUMARINE presented the S/S ‘24 collection, are also the eye-catchers of the BLUMARINE EYEWEAR campaign.

Moody and sensual, the Blumarine girl follows only her whims. Like a butterfly, she flutters and twirls towards the light. She’s attracted to the halo of a golden atmosphere; she moves with frivolous, capricious lightness.



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FASHION A celebration of positivity, sisterhood and self-expression : MAX&Co S/S ‘24, photographed by Andy Massaccesi c/o BIRD PRODUCTION

15.02.2024 • Real style, #NoFakeSmiles. That’s the MAX&Co. vibe for S/S ‘24 in a nutshell. Bring that spirit of confidence and authenticity to everything you do – and wear. First up? It’s the hero coat in peppy new shades. Andy Massaccesi c/o BIRD PRODUCTION staged the MAX&Co. S/S ‘24 collection.


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FASHION CARVEN S/S ‘24 collection by Louise Trotter, photographed by Kira BUNSE c/o BIRD PRODUCTION

14.02.2024 • Kira BUNSE c/o BIRD PRODUCTION photographed the CARVEN Spring/Summer collection, designed under the guidance of British designer and visionary Louise Trotter, during Paris Fashion Week. The collection reflects the innovative spirit of Madame Carven, who founded the house in 1945 and is known for her hourglass silhouette. This is referenced by the new creative director with broad shoulders and an accentuated waist. With 40 new looks, the designer has redefined simple basics for the wardrobe : tightly fitting trench coats, transparent shirts, and elegant black dresses are all part of Carven’s revamped aesthetic.


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FASHION Office look or shall it be a bit of glamour? - Lukas Bierholz photographs for THEA MIKA SHOES, styling by Hivi NEKSHEBENDI, hair & makeup by Anschi URBAS, both artists c/o LIGAWEST

12.02.2024 • THEA MIKA is a German shoe brand, founded in 2018 by Michael Gerlach – owner of the design and sales agency Brand Masters GmbH. The young women’s shoe collection with an Italian twist, Thea Mika, named after the grandmother of the founder, was photographed by Lukas Bierholz. Styling: Hivi NEKSHEBENDI, hair & makeup: Anschi URBAS, both artists c/o LIGAWEST.

Michael learned his trade literally from the bottom up. A trained shoe designer, he has worked in Germany and many years in Italy. With his agency and a team of several members, Michael Gerlach is located in Erkrath near Düsseldorf today where he sells the brands A.S.98, Mjus, Verbenas as well as W6YZ alongside Thea Mika in German-speaking markets. There are 700 retailers in the customer file index of Brand Masters.

GoSee : theamika.com

CREDITS
Styling: Hivi Nekshebendi
Hair & Makeup: Anschi Urbas
Photography: Lukas Bierholz
Art Direction: Open Studio



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