Film • 722 News
DIRECTORS, FILMS, AND RELATED VISUAL WORK - YOUR WEEKLY DOSE ON GOSEE
ADVERTISING Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, on Creativity, Team Building, and the Future of Advertising – and in person at UPDATE Berlin
16.05.2025 •
Theo von Aspern, Global Creative Director at adidas at TBWA/Neboko, is a driving force behind some of the most exciting campaigns for the global brand. In this exclusive interview with GoSee, he gives us an insight into his role, the challenges of his work, and the creative vision behind recent projects like the "City Escape" campaign. He discusses the importance of authenticity in advertising, how he builds his team, and how trends and new technologies influence his creative process. We are also excited to welcome Theo in person at UPDATE Berlin.
What does your role as Global Creative Director at TBWA/NEBOKO entail? Theo: If you want to go fast, go alone. But if you want to go far, go together. I truly believe that. So, much like a football manager, my job is to pick the best team, get them aligned, and make sure every campaign we roll out is fresh, relevant, and impactful. We’re always looking for creative ways to tell stories that connect with people, feel authentic, and help drive brand recognition or increase sales. In doing so, we hope to play a role in shaping both sport...
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ADVERTISING ARTWORLD AGENCY, with offices in Paris, London, and New York, presents a curated roster of photographers / directors working at the intersection of art, advertising, and high fashion. Meet the agency at UPDATE-25-BERLIN
16.05.2025 •
ARTWORLD is an artist representation agency that nurtures a diverse community of image-makers. The agency curates a roster defined by mastery of craft and discipline, and facilitates meaningful partnerships that empower its artists to interpret clients’ creative briefs with originality and intention, using their unique voices. ARTWORLD will be welcomed as an exhibitor at UPDATE BERLIN on May 16. The team will present impressive portfolios, introduce their artists in person, and look forward to engaging conversations and potential collaborations.
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FASHION Luke Li, Creative Director & Global Brand Building for PUMA, IKEA, LEGO with interview and campaigns for PUMA SPEEDCAT x DUA LIPA & ROSÉ on GoSee.
16.05.2025 •
Luke Li is a creative force with over 15 years of experience in the creative industry. He has made a name for himself as a dynamic Creative Director and visionary leader. Throughout his career, he has collaborated with global icons like PUMA, IKEA, and LEGO, as well as top creative agencies in the USA. His expertise spans digital innovation, brand building, product launches, and integrated marketing on a global scale.
After relocating from New York to Europe in 2015, he worked as an Art Director at Philipp und Keuntje, then moved to Denmark, where he spent two years executing LEGO campaigns. His journey took him further north to Malmö, Sweden, where he worked as Creative Lead / Art Director at IKEA Creative Hub, implementing creative campaigns. Eventually, he joined PUMA as Associate Creative Director, where he spearheaded global creative strategies for the Sportsstyle and Motorsport divisions. He led teams of global Art Directors, Copywriters, and external agencies to execute innovative campaigns. His work elevated the brand identity of PUMA and Formula 1, including...
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AGENCIES Golden Toast Becomes the 'Queen of Bread' – Philipp und Keuntje’s HOUSE OF TOAST Campaign, Plus ASTRA on GoSee and Art Buyer Karen Schwarzer in person at UPDATE BERLIN
08.05.2025 •
Welcome to the ‘House of Toast’. For over a year, Golden Toast has been charting new territory in brand communication together with Hamburg-based creative agency Philipp und Keuntje (PUK). Now, with the launch of their new Vegan Brioche, the collaboration enters a bold new chapter on social media—one that quite literally rewrites the history of bread. At the heart of the campaign is actress Ruby O. Fee, who steps into the role of a modern-day Marie Antoinette—regal, cheeky, and styled with a Gen-Z twist.
Blending satirical humor with visual opulence, the campaign unfolds across six short video episodes, each showcasing Ruby O. Fee living her best "Queen of Bread" life. Expect everything from guillotine-style sandwich slicing to decadent egg-drop creations—naturally featuring the soft new Vegan Brioche (produced in-house at PUK Studios).The result? Three delightfully royal House of Toast stories, which we’re excited to share here.
Print visuals were overseen by Art Buyer Karen Schwarzer, who—together with Johanna Merensky—has long supported PUK with deep expertise in art production....
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FASHION 'A Dreamlike Vision Rooted in Heritage and Color' - the work of photographer and director David Gomez Maestre c/o ARTWORLD AGENCY
07.05.2025 •
ARTWORLD AGENCY: "David Gomez Maestre's photography invites viewers into a dreamlike world, where warm tones and rich textures create an immersive, almost tactile experience. With a mastery of color and narrative, his images blur the line between fantasy and memory, often infused with magical realism and a strong sense of place.
Deeply inspired by Spanish folklore and the radiant light of his hometown Alicante, David’s visual language reflects a playful yet profound connection to his childhood. His artistic journey began at home, nurtured by his father, a shoe designer, whose creativity left a lasting mark on David’s imagination and visual sensibility.
David has cultivated a long-standing and trusting relationship with Vogue, where his signature style, filled with bold colors and emotional resonance, continues to shine. His recent collaborations, including one with Lila, blend his surreal universe with her vibrant energy, resulting in imagery that is joyful, beautiful, and unmistakably his own."
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