Film • 815 News

DIRECTORS, FILMS, AND RELATED VISUAL WORK - YOUR WEEKLY DOSE ON GOSEE

POST RECOM PRESENTS VIRTUAL BRAND AMBASSADOR AVA IN AN EXCLUSIVE MIX OF AI & FULL-CGI

28.05.2024 • Created in creative collaboration between photographer Mert, CGI studio sooii and RECOM, with AI support and CGI, were visuals with virtual talent AVA. Ava is an ambassador for virtuality and opens up new collaborative possibilities for brands from the fashion and lifestyle industries.

“The AI was first ‘trained’ with AVA serving as the training model in order to outline various different layout approaches, poses and the basic visual setting via AI. From which the geometries and textures were derived for the settings, AVA’s styling + hair & makeup + expression/emotions, and finally the vehicle etc. were rendered/generated in a mix of AI and CGI,” RECOM tells us.

'Virtual talent can be used to create individual and exclusive brand and product ambassadors, who can be created and rendered or generated via AI in localized adaptations for country-specific use – whether for Asian markets, with various different outfits, styles, hair & makeup, characters.

With professionally built virtual talent that can be precisely moved, posed and therefore animated, it is furthermore possible to...

// show complete news

 
 

FILM STUDIO DIRK WEYER : Directing, camera and production for the WEMPE Signature Collection X GIRARD-PERREGAUX campaign

27.05.2024 • With the Girard-Perregaux Laureato, one of the most coveted watch models of our times has joined the ranks of the Wempe Signature Collection. Italian bellezza paired with Swiss precision – exclusively for Wempe customers and limited worldwide to an edition of 100 timepieces.

Studio DIRK WEYER was not only in charge of directing but was also behind the camera and took care of production. The Marmalade delivered SFX and ensured seamless high-speed motion control with Spike. The client was the renowned Hamburg-based creative agency von Buchholtz.

“My personal choice for myself was a Laureato in the 38mm unisex version with the dazzling copper-tone dial. Particularly the unique contrast between the warm copper color of the dial and the cool gray of the stainless steel bracelet make its design so special. A modern take on the style of the 1970s,” says Kim-Eva Wempe.

The Wempe Signature Collection pays homage to icons of the world of timepieces in collaboration with renowned watchmakers. Based in Hamburg, the family business “has accumulated extensive knowledge about its customers’...

// show complete news

 
 

ADVERTISING ‘Believe in Your Magic- HALLOWEEN PERFUMES campaign by beauty photographer & director FERNANDO GÓMEZ c/o ROCKENFELLER & GÖBELS

23.05.2024 • FERNANDO GÓMEZ c/o ROCKENFELLER & GÖBELS presents us his new campaign for HALLOWEEN PERFUMES. Creative Director was Maria Lanuza Aguilera (production: Ten Agency).

'The slogan of the campaign is BELIEVE IN YOUR MAGIC. The campaign is created around the magical moment of an eclipse. A magical moment bestowed upon us by nature, an eclipse is impossible to ignore. Similarly, one cannot overlook someone who undergoes transformation, revealing their inner magic. The eclipse also symbolizes a crucial element for the brand: duality. It represents the convergence of the sun and the moon, daylight merging seamlessly with nightfall. Halloween embodies this duality—it thrives during the day and night, in summer yet hinting at winter's chill. It exists in both brightness and shadow. Much like an eclipse, Halloween epitomizes duality,' Maria Lanuza Aguilera about the campaign.

Born in 1997, HALLOWEEN eau de toilette is an icon that bears magic, a magical elixir that has captivated generations with a variety of fragrance creations – sweeping women and men away with its thrilling allure....

// show complete news

 
 

ADVERTISING TEEKANNE Summer campaign by MATTEO ROLFI c/o ROCKENFELLER & GÖBELS for Heimat/TBWA

22.05.2024 • On commission for Heimat/TBWA, MATTEO ROLFI c/o ROCKENFELLER & GÖBELS photographed the latest TEEKANNE Summer OOH campaign in a palette of vivid colors. On set were Teekanne Marketing Manager Carolin Ohle and Art Director Alexander Aussem, with food styling in the hands of Olivia E Bennett.



// show complete news

 
 

ADVERTISING Silky enchantments by SENSAI - S/S campaign with stills & moving images by Matteo ROLFI c/o ROCKENFELLER & GÖBELS for the agency Inhalt und Form

22.05.2024 • Commissioned by Zurich-based agency Inhalt und Form, Matteo ROLFI c/o ROCKENFELLER & GÖBELS realized the Spring/Summer campaign for SENSAI. The videos focus on aesthetic textures as well as the application and wide variety of exclusive cosmetic products, demonstrating just how Sensai combines elegance and naturalness.


// show complete news

 
 



All ARTICLES: 815   |   1 | 2 | 3 | 4 | 5  NEXT  163