Film • 956 News


AGENCIES ‘Becoming… One of Us’ - MERCEDES-BENZ Employer Branding campaign by Camilla ARMBRUST c/o SHOTVIEW

27.09.2023 • Shotview presents the captivating employer branding campaign by director Camilla ARMBRUST c/o SHOTVIEW, which they produced together with Saltwater Films.

The campaign invites viewers to become part of the Mercedes-Benz team and discover the wide variety of career options for themselves: ‘Becoming … a Pioneer,’ ‘Becoming … Your Best Self,’ ‘Becoming … One of Us.’ The imagery focuses on people and their personalities. A visual motif used throughout is the sky. It symbolizes the company that connects each individual – worldwide and regardless of age, race, gender, religion or sexual orientation – with one another.

The campaign is made up of a media mix with a 60-second main campaign film, social media variants of 10 and 15 seconds length as well as 40 motifs for various target groups and areas of work. The campaign was created in cooperation with the agency MDCT.

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POST ALPINE A290 β, the first fully-fledged electric showcar from the ‘Dream Garage’ of ALPINE - a global campaign with animations by JUICE c/o ANALOG / DIGITAL

27.09.2023 • The global campaign for the ALPINE A290 β by Havas Worldwide Paris is chock full of VFX and holographic typography animations by JUICE c/o ANALOG / DIGITAL. Plus, F1 racers Pierre Gasly and Esteban Ocon battle it out in an intense a wheel-to-wheel race. Trust us, it’s a must-watch!

The ALPINE A290_β takes the electric car experience to an entirely new level – propeling the agile sports car into a battery-electric future while giving the ALPINE brand a new lifestyle character all in one.

Agency: Havas Worldwide Paris
Director: Alberto Blanco
Production: QUAD Productions / QUAD GROUP
Producers: Martin Revol, Nataly Aveillan
Post Production: JUICE c/o ANALOG / DIGITAL


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ADVERTISING Code RED in Miami ! - MP CURTET stage the Hyundai Sonata 2024 – top secret – full of urban-modern flavor and big city flair, … motifs plus a peek behind the scenes for you on GoSee.News

26.09.2023 • “It’s always fun when the brief is: ‘We want to see our car in an urban environment, but the car is under embargo, so nobody can see the vehicle.’ Classic, and always an interesting challenge for the production.” Patrick Curtet tells GoSee.News.

And that’s how and why French creative duo MP CURTET and their team found themselves in Miami at the beginning of 2023. The advertising agency Innocean from Korea wanted to produce in the US with its beautiful newcomer, the Hyundai Sonata 2024 – full of urban-modern flavor and under plenty of sky but still absolutely top secret. After a week of production, staying hidden from the public, it was done. And we’re delighted to present you the result here on GoSee.News.

This Hyundai Sonata for 2024 is a facelift of the model launched in 2019 already in its eighth generation. The most obvious novelty is at the front where the midsize sedan has received a wide LED light bar. Lots of new changes to the interior, too: for instance, the Sonata is the first Hyundai model to get a panoramic curved display. Unfortunately the model won’t be coming to the...

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TRANSPORTATION ‘Always Unconventional’ – a new smart coffee table book with photographs by DAVID BREUN

26.09.2023 • For 25 years, SMART has been known to challenge the status quo. And the brand continuously finds innovative solutions for the challenges posed by mobility before they become mainstream. Ever since the production of the first fortwo models in 1998, the driving force behind the brand has been the spirit of embracing the unconventional. An attitude that has now been captured on paper with the publication of a limited edition illustrated book entitled ‘ALWAYS UNCONVENTIONAL.’

DAVID BREUN had the pleasure of photographing his contribution to the coffee table book ‘ALWAYS UNCONVENTIONAL’. The book was launched at the IAA for the 25th anniversary of the brand. “The shoot took place in Stuttgart with a collective of artists from the Swabian capital as its protagonists. Ilian Khoury was the stylist, Ali Cuhadar did hair & makeup, and Mathis, he was AD & DJ. It was a lot of fun working with them, and they brought good energy to the set,” David tells GoSee.

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SHOP BMW X5 x Samantha Malfoy - Photographer duo MARC AND DAVID present you their stills & motion project on GoSee.News

26.09.2023 • In their latest project, MARC AND DAVID combine stills and moving images for a defined premium look & feel. Competing for their attention in front of the camera: the new BMW X5 and French model Samantha Malfoy.

The BMW X5 SUV is built in the US where it has been part of the program since the end of 1999 and has just been given a nicely designed facelift.

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