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OUTSTANDING POST PRODUCTION - FIND IT ON GOSEE

POST RENAULT CAPTUR campaign for Publicis Conseil with creative retouch by RECOM, and RECOM is looking for Senior and Junior 3D / Unreal Artists

05.06.2024 • A CGI project with the RENAULT CAPTUR was developed for Publicis Conseil and photographer Calvin Pausania (production: Prodigious France). “This was the most technical and challenging shoot I have done so far,” the photographer says about the eye-catching campaign on Instagram. “The plexiglass pieces were all custom and had to hang in precise places in order to work together. The car, floor and plexiglass set are all reflective, so we had to come up with solutions for every image to make it work.”

Madison Johnstone made a stunning appearance next to the vehicle during the elaborate shoot. Creative responsibility was in the hands of CD Gurvan Prioul and AD Jonathan Levain. And we have the results for you on GoSee.

Plus, RECOM is looking for Senior and Junior 3D / Unreal Artists (male/female/x) in the area of Automotive/Transportation at the moment for the head office in Stuttgart. For further details and the full job description, visit www.recom.de or send your application with CV and portfolio directly to info@recom.de.


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POST RECOM PRESENTS VIRTUAL BRAND AMBASSADOR AVA IN AN EXCLUSIVE MIX OF AI & FULL-CGI

28.05.2024 • Created in creative collaboration between photographer Mert, CGI studio sooii and RECOM, with AI support and CGI, were visuals with virtual talent AVA. Ava is an ambassador for virtuality and opens up new collaborative possibilities for brands from the fashion and lifestyle industries.

“The AI was first ‘trained’ with AVA serving as the training model in order to outline various different layout approaches, poses and the basic visual setting via AI. From which the geometries and textures were derived for the settings, AVA’s styling + hair & makeup + expression/emotions, and finally the vehicle etc. were rendered/generated in a mix of AI and CGI,” RECOM tells us.

'Virtual talent can be used to create individual and exclusive brand and product ambassadors, who can be created and rendered or generated via AI in localized adaptations for country-specific use – whether for Asian markets, with various different outfits, styles, hair & makeup, characters.

With professionally built virtual talent that can be precisely moved, posed and therefore animated, it is furthermore possible to...

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POST WAYFAIR campaign for Jung von Matt with stills by Tobias Gromatzki and retouch by IMAGEREFINERY

28.05.2024 • Find beautiful furniture you’ll never want to Wayfair without again – it’s easy on wayfair.de. Jung von Matt Hamburg presents furniture from WAYFAIR, one of the world’s largest online-only home goods retailers, in the unlikeliest places. The 360° campaign ‘Alles vom Deinsten’ launched in early May and tells the tongue-in-cheek story of how wonderful it would be if, thanks to Wayfair products, our comfort zone could be simply anywhere (GoSee reported).

IMAGEREFINERY was in charge of post for the WAYFAIR out-of-home (OOH) campaign, photographed by Tobias Gromatzki.


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