Transportation • 247 News

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TRANSPORTATION WE! SHOOT IT staged the ŠKODA KODIAQ on location with CGI for Optimist Prague and FCB London

07.12.2023 • In late summer, the two transportation specialists from WE! SHOOT IT, aka Michael Compensis & Thomas von Salomon – represented by KELLY KELLERHOFF – took a trip to the Netherlands, where they realized campaign motifs for the new ŠKODA KODIAQ in Rotterdam and Amsterdam.

“This job was extremely exciting, particularly because the groundbreaking new SUV model from carmaker Škoda became a project in limbo between the old and new lead agencies. In other words : art buying and creation were still in the hands of Optimist Inc. in Prague, while production and shoot support came from the new agency, FCB in London,” the two photographers tell GoSee.

Classic backplates and domes were photographed in numerous locations in the Netherlands, and the car – still top secret at the time of the shoot – was realized with CGI in close cooperation with Aufeer Design Studio in Prague.

And, the creative duo is just back from their next job in Spain on commission for FCB London…

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TRANSPORTATION FORD GT40 Heritage Edition - the supercar staged with modern flair by TORSTEN KLINKOW

07.12.2023 • Photographer and director TORSTEN KLINKOW staged the new FORD GT40 Heritage Edition in a modern visual language.

The Ford GT40 Heritage Edition is an exclusive special edition paying tribute to the rich history and the legacy of the legendary GT40. This limited model – with a remarkable price tag of around 1.3 million euros – embodies the timeless elegance and pioneering performance for which the GT40 is revered.

FORD revealed the latest version of the iconic GT supercar to the press in October, 2018. It was marketed as the intermediate option between the standard GT and the vehicles of the Competition Series. Similar to the standard GT, potential buyers had to apply if they wanted to purchase one of these rare cars.

The name Heritage Edition is a reference to the victory of the first model at the legendary 1966 Daytona 24 Hour Continental. That same year, the Ford GT40 would go on to end Ferrari’s dominance, sweeping the top three places at 24 Hours of Le Mans.

Strictly limited, the Ford GT40 Heritage Edition is much more than a mere automobile – it is a tribute to an era of...

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TRANSPORTATION SÉBASTIEN STAUB : The new RENAULT ARKANA with a sharper look - photographed at the Paris XR Studio for Publicis Conseil Paris

07.12.2023 • A new look for the RENAULT ARKANA: As part of the model upgrade, the coupe SUV has been given a new grille including a new Renault rhombus logo. The launch campaign was photographed by Sébastien STAUB, who also took care of post production in-house.

Sébastien tells GoSee: “My new series for the RENAULT ARKANA 2023 facelift, shot in a virtual studio in Paris, France. We developed the full CGI background with the agency Publicis and the art director, and then we shot the car and the talent in the virtual studio.”

The latest evolutionary stage of the Arkana boasts an impressive look paired with a heavy-duty character and Renault’s fresh ‘Nouvelle Vague’ brand logo. The rhombus is seamlessly built into the grille, flush at the center of the Deep Glossy Black band connecting the headlights, while the radiator grille consists of several small rhombuses with a 3D effect. Depending on the trim level (Evolution, Techno or Esprit Alpine), they are in black, satin chrome, or dark chrome.

GoSee sebastienstaub.com

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TRANSPORTATION The new ŠKODA SCALA with a campaign by Kai-Uwe GUNDLACH for Optimist Prague

07.12.2023 • Emotive, sporty, authentic – the design language of the new ŠKODA SCALA is strikingly modern. And the perfect visuals for it came from award-winning transportation specialist Kai-Uwe GUNDLACH, who photographed the campaign for the new model in Valencia, Benidorm and Alicante in Spain.

The agency was Optimist Inc. Prague with CD Yann Fischels, and post production was taken care of by Akcent from Prague (cars via CGI – pre-post on set by Markus Behrens). Art buying was in the hands of Tanja Braune.

The new ŠKODA SCALA just got a subtle facelift plus a few changes style-wise for a fresh and modern look. It is planned to hit the market at the beginning of 2024.

GoSee studiogundlach.de

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