‘Always Do Well’ - ALLIANZ car insurance campaign by Sophie SCHWARZENBERGER c/o JULIA WALDMANN for BBDO
The claim ‘There for your life’ kicks off the new advertising campaign for ALLIANZ Life Insurance, who would like to become a bit more visible and unmistakable in its advertisements. At least until the end of 2023, the ads will be seen on TV, in online videos and across various social media platforms. In the future, ‘There for your life’ will also be used for further products – for instance, for ALLIANZ car insurance presented here on GoSee.
Sophie SCHWARZENBERGER c/o JULIA WALDMANN photographed the motifs in Ljubljana for the car campaign of ALLIANZ for BBDO (Production: BWGTBLD).
Behind ‘There for your life’ is a unified, international brand platform and more than just a claim. It transports a whole attitude towards life, and to be precise: up close, real, diverse, glass half full, and future-oriented. ALLIANZ tells us about the campaign.
New in the latest campaign : It is focused on a commercial not only for one, but for all target audiences. The basis of the communication platform is formed by 40 videos, created from the individual combination of single versatile scenes and customized for the respective target groups.
Allianz SE, founded in 1890 and headquartered in Munich, is a stock-exchange listed insurance company and one of the largest insurers in the world.
GoSee : juliawaldmann.com
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