Walter GLÖCKLE c/o SOLAR UND FOTOGRAFEN photographed the people stills campaign for GLO. GLO is a new product from BAT British American Tabacco. What’s new: “Heat-not-Burn is the name of an innovative technology which heats tobacco instead of burning it. An intelligent electronic mechanism brings out the ultimate tobacco taste: When tobacco is heated, nicotine and other compounds are released by means of an aerosol – without ashes or cigarette smoke.
GLO: “Small tobacco sticks which we call neo™ are heated up to a temperature of 270°C. As soon as our neo™ sticks reach this temperature in the tobacco heater, the tobacco unfolds its full aroma and intensity, and the steam can then be inhaled through our tobacco stick.”
BAT: “glo was designed in the UK through a process that involved more than 100 experts across five continents, including scientists, engineers, product designers, tobacco specialists, and toxicologists. The glo device is one unit, with one button, making it simple and intuitive to use. As the tobacco sticks aren’t burned, no ash is produced.” GoSee: discoverglo.com