‘Everyday an Adventure’ - Ray DEMSKI c/o UPFRONT photographs the ATOMIC Backland campaign, motifs and the spot with freethinker Ray Demski in the main role for you on GoSee
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‘Grab the gear that works!’ – For the latest ATOMIC Backland campaign, we see Ray DEMSKI c/o UPFRONT in front of the camera in completely in action, quite befitting of the campaign motto: ‘every day an adventure’. We present the film about him as well as the motifs he has photographed for the campaign. On tour with him were the two sports models Stefan Ager and Jacoba Kriechmayr, along with AD Fabian Johann.
About – Atomic, founded 1955, is based in Altenmarkt/Austria right in the heart of the Alps. Each new development can be tested on some of the world’s most challenging pistes – within a stone’s throw of the factory. ATOMIC is one of the best producers of skis and skiwear. The secret to Atomic’s success lies in over 50 years of experience in skiing. The company dates back to 1955, when Alois Rohrmoser constructed the first skis. Atomic is now a technological market leader in terms of both its environmentally friendly production methods and its innovative products. GoSee: atomic.com
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