"Growing Together" – The PSD BANK Munich Campaign Featuring Lifestyle Imagery by Bo LELEWEL c/o UPFRONT
For the current campaign of PSD Bank Munich, photographer Bo LELEWEL c/o UPFRONT documented the production of the new brand film directed by Pascal Thieret. Over the course of three days in Munich, emotional key visuals were created to visually expand the cinematic storytelling and reinforce PSD Bank’s brand message. The campaign was produced by Urbanuncut.
CREDITS
Director Pascal Thieret
Client PSD Bank
Production urbanuncut
Usage campaign
Creative Director Flo Breuer
Styling Laura Fries, Carolin Schreck
Hair & Make-up Amelie Hartwig , Cissi Bernrieder
Photographer Bo Lelewel c/o UPFRONT Photo & Film GmbH
Art Department Studio Bert
About UPFRONT PHOTO & FILM GMBH
Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.
This adds up to: Better deals, better results. For everybody.
UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.
What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.
www.upfront.de
GoSee : upfront.de
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