"Keek’s Last Job" – Branded Entertainment at Its Best for Medical Cannabis. A short film by creative agency David+Martin for Four 20 Pharma

Advertising cannabis? It’s tightly regulated. That’s why bold, creative ideas are essential to cut through – and truly connect. Four 20 Pharma, a leading producer of medical cannabis, teamed up with the agency David+Martin to show how it’s done: with a 15-minute short film that feels more like cinema than a campaign. “Keek’s Last Job” is sharp, surprising, and produced to the highest standard – branded entertainment of a kind rarely seen in Germany.

The story: Oliver Korittke returns to his cult role as Keek from "Bang Boom Bang" – 26 years later. Now working as a groundskeeper for SC Paderborn 07, Keek gets fired and decides to pull off one last big job. What follows is a wild ride packed with heart, chaos, and comedy.

Starring alongside Korittke are rapper Nura, model and creator Vanessa Tamkan, and well-known German actors Martin Semmelrogge, Peter Kremer, Thomas Arnold, and David Bredin. Directed by Marian Meder, the film was produced not by a traditional ad production company but by the trailblazing studio bildundtonfabrik – best known for Netflix hits like “How to Sell Drugs Online (Fast)”.

The premiere took place on May 4, 2025, at the iconic Lichtburg in Essen – Germany’s largest cinema, with 1,300 seats. The film is now available to stream at letztesding.de.
The release is supported by a wide-ranging campaign: ambient media inside SC Paderborn’s stadium, teaser and trailer formats for social media, out-of-home placements in selected cities, behind-the-scenes content, merch, posters – the full experience.

"Keeks Last Job is our project of the year", says Torsten Greif, founder and CEO of Four 20 Pharma. "Together with David+Martin and strong partners, we created a true passion project – full of heart, high quality, and bold ideas."

David Stephan, co-founder of David+Martin, adds: "Many branded formats feel like extended commercials – we wanted to make a real film. Authentic, crafted with love, and on a level that speaks to fans of Bang Boom Bang just as much as it engages new audiences."

Four 20 Pharma stands for uncompromising quality: unirradiated, hand-trimmed cannabis flowers that meet the gold standard. The company is actively committed to fighting outdated stigmas around cannabis – and that message is woven into the film as well. Nura and Keek celebrate Four 20 as the gold standard.

David+Martin is one of Germany’s most innovative creative agencies – founded in 2015 by David Stephan and Martin Eggert, and now employing around 150 people in Munich, Berlin, and Hamburg. Clients like CUPRA, Burger King, Ritter Sport and flaconi trust their creative strength. The agency is also known for taking a clear stand – with a strong and public commitment against far-right extremism.




 




 
CREDITS
Advertising Agency     David+Martin

David+Martin and FOUR 20 PHARMA presents 'Keeks letztes Ding'

 

David+Martin and FOUR 20 PHARMA presents 'Keeks letztes Ding'

David+Martin and FOUR 20 PHARMA presents 'Keeks letztes Ding'

 

David+Martin and FOUR 20 PHARMA presents 'Keeks letztes Ding'

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