‘Let’s Go To Aida’ - the AIDA CRUISES campaign by Sophie SCHWARZENBERGER c/o JULIA WALDMANN gives you a new adventure every day
A new adventure every day: When children and teenagers discover the world with AIDA, it never gets boring. Why? Because the number of activities on board is just tremendous!
AIDA CRUISES embraces the claim ‘Let’s Go To Aida’ together with the lead agency Zum goldenen Hirschen, to convince more people to spend their vacation on the Aida – and particularly those who are still hesitating to book a cruise. To reach these target groups, client and agency relied on close-up shots in various moving image formats that draw viewers directly into the action on a cruise ship – whether inside the cabins, in the restaurants on board or in the swimming pool on the sun deck of the Aida.
But the campaign is designed to also reflect the wishes of existing clients : “Aida has an considerable fan community that always comes back aboard the ship. Whoever has experienced the Aida feeling on board will always return. Because, everything comes together here, offering the perfect setting for a unique vacation: great destinations, adventures and relaxation on board, plus a special connection between the crew and guests.” Alexander Ewig, SVP Marketing & Sales AIDA.
For the slice-of-life look of the campaign, Sophie SCHWARZENBERGER c/o JW was once again brought on board as photographer and director. The trip went from Athens to Barcelona. The focus was on teens and kids. We present you a selection of photos here on GoSee.News.
GoSee : juliawaldmann.com
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