15.11.2022  •  Advertising NEWS

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‘Tipping Is Part of the Fun’ - and Kolja ECKERT C/O BOSCHTOBANRAP photographs the JÄGERMEISTER campaign ‘Say thanks with euros’ for it

Photographer Kolja ECKERT c/o BOSCHTOBANRAP teamed up with the agency Simon & Paul to create a campaign for Jägermeister aimed at raising awareness for the importance of tips.

Because Germans don’t give all too many tips when they’re out at night. Jägermeister gives the issue a voice with the campaign ‘Tipping Is Part of the Fun’ and raises awareness for the non-existing tipping culture with a poster offensive. Not lastly, in light of the shortage of staff everywhere due to the many businesses closing during the pandemic. 

“We asked ourselves what the tipping situation looked like in German nightlife. To get a good answer to the question, we didn’t stop at asking ourselves but instead asked the people who actually receive the tips and the ones giving them. That’s the story behind the Jägermeister tipping study. And this is what we found out: Only 29% of club-goers gives tips. That’s not exactly reason to celebrate. Yep, the tipping behavior in bars is rather moderate, too: only 54% of barflies give tips. Restaurants, on the other hand, are the only place where most guests give tips: 92%.” says JÄGERMEISTER.

Their conclusion : “If nightlife means so much to us, then we shouldn’t forget that we would not have it without the people who work there. So, let’s try to remember to show them how thankful we are, preferably with a couple of euros.”

The OOH campaign was realized together with Producer Simon Fessler, hair & makeup artist Pia, set designer Lara Packheiser, digital operator Philipp Wurzbach, and assistant Marla Justine.

GoSee : jaegermeister.com & boschtobanrap.com

 
Featuring: +1
KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

 
KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

 
KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

 
KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

 
KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

 
KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

 
KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

 
KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

KOLJA ECKERT C/O BOSCHTOBANRAP FOR JÄGERMEISTER

 
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