‘Welcome to THE NERD LÄND' - campaign portraits by Stephie BRAUN c/o BOSCHTOBANRAP for thjnk
With its new advertising campaign THE NERD LÄND, Baden-Württemberg is investing in the future – and specifically targeting Gen Z. Embracing the claim ‘Best study program. Best life. Best jobs.’, the aim is to encourage young people to pursue STEM subjects in Baden-Württemberg and to train them to be the region’s specialized workforce of the future, fostering THE NERD LÄND’s reputation as an attractive place to live and work in southwest Germany.
Because what were once the inventors are today the nerds. And nerds are the ones who have made Baden-Württemberg the most innovative region of the European Union and the leading hub for science, industry and commerce – and will make it even stronger in the future. Find out more via www.thenerdlaend.com.
GoSee : boschtobanrap.com
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