500 Cabrio, 500 Sport, 500 Easy & Abarth - a great variety of FIAT 500 models photographed by Jeff LUDES for The Richards Group
The Richards Group agency from Dallas/USA commissioned photographer JEFF LUDES to photographer FIAT 500 in different slice-of-life situations. Whether spending a day in the city, on a beach at sundown, or enjoying a romantic night, ... the Fiat guarantees a relaxed Italian-Californian lifestyle feeling. Transportation specialist Jeff Ludes on the elaborate photo shoot: “The latest update to the fun FIAT 500 lineup meant spending two days working with each of the four vehicles... which gave us enough time to really explore each one and find its personality.”
The shoot took Jeff right back to his roots – since he engaged a skater as the side act for the beach scene with the Fiat 500 convertible. The 500 Sport Edition, though, was staged by him with an architectural background with a building which he has wanted to photograph for 14 years. Wanna know which one? Ask Jeff!
And Jeff tells GoSee about his time with the 500 Easy and the Abarth: “Excellent location scouting led to a spot for the 500 Easy that offered running shots, street scenes, a courtyard, and an amazing spiral ramp. And the Abarth, newly available in a stunning blue, was a blast in a fashion-themed scene in an airplane hanger.” Creative Director during the shoot for The Richards Group was Lynda Hodge, Art Director: Sam Langford.
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