7 SEAS PRODUCTIONS produces the ‘Cultivators of Change’ campaign for L’OCCITANE in the stunning natural scenery of the Camargue
“This is the story of our changing planet and what we do to help it thrive. We are Cultivators of Change. We are what we do.” In a nutshell, the spirit embraced by L’OCCITANE, the brand known for its commitment to natural ingredients, once again in the new campaign – which was produced together with 7SEAS in the dreamlike landscape of the Camargue as an homage to the enchanting beauty of nature.
This was L’Occitane’s third photo and video production with 7 Seas, who were in charge of production, locations and obtaining permits to access the dikes and levees, which are normally closed to the public.
Since 1976, L’Occitane en Provence has been producing and selling skincare and wellness products with the intention to share nature’s wonders with the world. “Our ambition is to not only sustain lands, but to regenerate ecosystems. We believe beauty goes beyond what the eye can see. From seed to skin, we are holistic in our approach. At L’Occitane en Provence, we’ve always been Cultivators of Change.”
Directed by: George Beattie and James Beattie
Art Direction: Céline Ducros
Post: Purple Martin Studio
Set design: Faire
Photographer: Lee Whittaker
Photo Assistant: Keir Laird
Production: 7Seas Productions
Producer: Charlotte Briot, Andrea Paganessi, Olga Jakovleva
MUA: Sarah Saad
GoSee 7seasproductions.org
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