Eating like grandma used to - just a little differently .... The QUEST campaign is titled “It's basically cheating”, alluding to the skillfully modified list of ingredients in their ready-made mixes. The campaign with the sporty protein grannies was photographed by Arthur MEBIUS c/o MONDAY IN MAY for the agency PNY/SG.
'At Quest, we turn your fave sips & snacks into the ultimate hacks. We're big on protein & bigger on flavor. Like chocolatey chunk & nacho cheesy goodness kind of flavor that isn't packed with sugar or net carbs. So reaching success has never been tastier.' The Quest Bake Shop range is the latest idea from Quest Nutrition. It has been developed with taste and nutrition in mind to give consumers the perfect option when they are craving a sweet treat.
“We know that our customers want even more than just great taste-they want products that fit into their active lifestyles and help them achieve their nutritional goals. Our new Bake Shop products reflect Quest's ethos of being big on protein, low on sugar, and huge on flavor. It's basically like cheating on bakery treats-or your grandma's favorite recipe-but packed with protein.” Stuart Heflin, SVP and General Manager Quest Bake Shop.
The American food company Quest Nutrition was founded by Tom Bilyeu, Mike Osborn and Ron Penna in 2010 and specializes in protein bars, protein shakes, protein powders and various other protein-rich foods. In 2019, it was acquired by The Simply Good Foods Company, the parent company of Atkins Nutritionals.
GoSee : questnutrition.com
CREDITS
Client Simply Foods
Production ALWAYS EVERYTHING GmbH
Advertising Agency PNY/SG
Post Production Edwin Veer
Styling Lucas Avid Hübner
Hair & Make-up Julia Barde
Set Design Alexander Kunz
Photographer Arthur MEBIUS c/o MONDAY IN MAY
About MONDAY IN MAY
MONDAY IN MAY is a photographer agency based in Hamburg. MONDAY IN MAY represents Anne Deppe, Arthur Mebius, Christian Kerber, Jonas Nefzger, Lina Grün, Neumann & Rodtmann, Mirjam Kluka, Tobias Gromatzki, Volker Wenzlawski and Walter Glöckle.
GoSee : mondayinmay.de