Bejby Blue, Europe’s first digital influencer, developed by SORRYWECAN for the world’s most innovative bank TATRA BANKA, celebrates international creative awards
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
Born in Unreal Engine, performing in the Metaverse, winning at Cannes Lions, gracing magazine covers and music videos, Bejby Blue has become a cultural phenomenon. Tina, a top Slovak pop singer, even named a song after her... Bejby Blue was the first digital influencer in Central and Eastern Europe. Young, ambitious, and creative, she represents the modern generation with her rebellious, extravagant look. She lives and breathes today’s trends while inspiring others to work on themselves and their futures.
SORRYWECAN developed Bejby Blue more than two years ago to serve as an ambassador for Tatra Banka’s student account services. Since April 2022, she has been exploring the Metaverse as a digital influencer.
The campaign reflects Tatra Banka’s position as one of the world’s most innovative banks. Bejby Blue’s unique presence in the digital world has already earned her nearly 30 prestigious awards. Internationally, the campaign has also achieved significant success at the Golden Drum Festival, the Effies and the New York Festivals.
For further information on Bejby Blue and many more projects, please contact the agency directly.
CREDITS
Director Roland Wranik
Production SORRYWECAN & HUMANOID RESEARCH LAB
Advertising Agency THIS IS LOCCO
Creative Director Juraj Kovac
Art Director Peter Kaspar
About SORRYWECAN
We craft tailor-made experiences across film, show and virtual avatars.
Bringing together producers, artists, and technologists we are empowered to think, ideate, and execute without constraints, bringing any idea to life from its conception to its final execution.
More than a studio, we are a collective of creatives, directors, producers, technologists, scientists and more. Our mission is to connect approaches across art, science, technology and design to discover new frontiers of possibility, creating experiences that defy reality. Uniting all aspects of production under one roof, we were able to bypass the traditional structures, empowered to think, ideate, and execute without constraints. Over the decade, we've assembled an exceptional team dedicated to turning even the wildest ideas into tangible realities. Our scope is limitless.
Sorry, we can.
GoSee : sorrywecan.com
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
