“CARIOCA STUDIO c/o JSR AGENCY was commissioned to create stills and animations for Cadbury Dairy Milk’s Freddo Treasures range (VCCP). The campaign features Freddo and his friends in dramatic scenes set throughout the galaxy. It will run across outdoor, video-on-demand, social media and online video channels.”
VCCP : “The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set throughout the galaxy. Building on last year’s campaign, Cadbury hopes that Freddo Treasures: The Space Series will spark parents’ and children’s imaginations to take their adventures into new dimensions. Each Freddo Treasures Space Series chest comes with Cadbury Dairy Milk buttons along with a space-themed toy or game and has 76cal per pack.”
About – Cadbury is a British multinational confectionery company wholly owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. It is known for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. One of the best-known British brands, The Daily Telegraph named Cadbury among Britain’s most successful exports in 2013. GoSee : cadbury.co.uk