More and more people are suffering from skin cancer – the IKK CLASSIC campaign raises awareness of proper behavior when exposed to the sun. CCCP was responsible for production, casting, and locations for the campaign, which was photographed and filmed by GoSee Member Markus Mueller for Scholz & Friends.
Without taking a moral high ground in its sun protection campaign, health insurer IKK CLASSIC instead aims to reach viewers through entertaining short clips and on streaming services, as well as billboards at construction sites.
CREDITS
Photographer & Director: Markus Mueller
DOP: Tristan Siefert
Steady Cam: Ciro J. Kavouras
Agency: Scholz & Friends
CD: Lars Ecker
AD: Thomas Stieber
Production, Casting, Location: Claas Cropp Creative Productions
Styling: Doreen Regel c/o Bascis
Set Design: Peter Klare c/o Bascis
Hair & Makeup (SFX): Katharina Handel c/o Basics
Gaffer: Mirco Lenke
Post Production: Scholz & Friends in-house und Jenny Cremer
CREDITS
Director MARKUS MUELLER
DOP Tristan Siefert
Production Claas Cropp Creative Productions
Advertising Agency Scholz&Friends
Creative Director Lars Ecker
Art Director Thomas Stieber
Post Production Jenny Cremer
Styling Doreen Regel c/o basics berlin
Hair & Make-up Katharina Handel
Location Claas Cropp Creative Productions
Set Design Peter Klare c/o basics berlin
About CLAAS CROPP CREATIVE PRODUCTIONS
Claas Cropp Creative Productions is a full service production company with vast experience in all areas of still photo production, location scouting, casting, and art buying. Based in Berlin, we work nationally and internationally on all kinds of photographic shoots, from fashion to cars, from editorial productions to worldwide advertising campaigns.
We partner with photographers, agencies, and clients to support them in all aspects of production - from budget estimation through artist selection, casting, location scouting and organization on-site, to a transparent settlement of the production expenses. Our expertise enables us to find the best solutions for our clients' needs. We counsel throughout the entire project – from the early planning stages to the post-production wrap-up.
Since the company’s founding in 2007, we've successfully worked on more than 500 productions. The roster of clients we've worked for includes popular international brands and companies such as Louis Vuitton, Brioni, Coty, Adidas, Nike, Lacoste, Apple, Lufthansa, Mercedes-Benz, Disney, Siemens, Microsoft, Deutsche Bank, P&G, Credit Suisse, BMW, Volkswagen and Audi, Men's Vogue, Elle Italy, Vanity Fair, GQ, Monocle, and Achtung, shot by photographers such as Annie Leibovitz, Jean-Baptiste Mondino, Ellen von Unwerth, Martin Schoeller, Uwe Düttmann, Nadav Kander, Daniel Jackson, Glen Luchford, Julian Broad, Roxanne Lowit, Blinkk, Marco Grob, Tom Nagy, Joachim Baldauf, Wim Wenders, and Jim Rakete.
GoSee : claascropp.com