For this year’s poster and social media campaign of Pro Infirmis, people with disabilities take up a popular Internet trend. They reproduce photos from their childhood. The PRO INFIRMIS campaign #LikeYouAndMe was photographed by Jonathan HEYER c/o UPFRONT for the agency CRK (production: ALL IN Production, styling: Marion Fritschi). Eight motifs were reproduced; some at the site where the original photo was taken, others in a photo studio with backdrops accurate in every detail. This sensitization campaign is a celebration of life. It includes beautiful moments, but also not so beautiful moments – and everything in between.
Pro Infirmis would like to once again raise awareness that people with disabilities are just as much a part of our society and must be equally represented and seen everywhere. And here are the stars of the campaign backstage.