Experience maximal color - PER APPELGREN photographed the PRADA Beauty Holiday '24 campaign
Prada Beauty celebrated the 2024 festive season with a Limited Holiday Edition: “Introducing the Prada Platinum Holiday Palette. Silver, gold, rosewood and plum, the only shades you will need for a versatile festive look.” - this is how we quote PRADA Beauty.
The campaign was photographed in Paris by PER APPELGREN with models Tatiana & Bingbing. Executive Creative Director was Aurélie de Villeneuve, supported by Art Directors Gautier Renault, Armandina Giroto and Jianfeng Zhang. The supervising agency was Publicis Luxe. The set was designed by Tristan Tilagone, Brand Content by Patricia Lopez, Lead Production Salomé Sebagh for Prodigious Paris, Line Producer was Clara Frehaut and Lead Post Production Marion Perron. The Prada Global Brand Content Manager responsible was Aurore Phithamethany.
The campaign focused in particular on the signature lipstick: “Experience and gift the ultimate bold lip statement with the Prada Limited Edition Monochrome Hyper Matte Lipstick. This limited edition, luxury lipstick comes in an attractive Mahogany brown shade and is housed in a decorative triangle bullet. The B03 Mahogany is a rich, deeply pigmented hue crafted with a black base and only three pure color pigments to emulate the high-impact color depth of Prada's signature Saffiano leather.”
The Italian fashion and leather goods company Prada was founded in Milan in 1913 by Mario Prada and his brother Martino. When the granddaughter of company founder Miuccia Prada took over the management of the company, the venerable leather goods company was transformed into one of the world's leading fashion groups in just a few years. Since April 2020, Belgian designer Raf Simons has been co-creative director in a dual leadership role with Miuccia Prada. The company also owns the brands Miu Miu, Church's, The Original Car Shoe and a café in Milan.
CREDITS
Client Prada Beauty
Production Prodigious Paris
Advertising Agency Publicis Luxe
Creative Director Gaultier Renault
Styling Tara Ziegfeld
Hair Deki Kazue
Make-up Rafael Pita
Set Design Tristan Tilagone
Model Bing Bing Liu c/o IMG
Model Tatiana c/o IMG
Casting Conan Laurendot
Photographer Per Appelgren c/o BOSCHtoBANRAP
About PER APPELGREN
I am a German/Swedish photographer based in Cologne with focus on fashion, editorial, portrait & commercial work. So, if you like what you see on here just say hello and drop me a message.
I`d love to work with you!
GoSee : perappelgren.de
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
