The publicly traded American electric carmaker Rivian Automotive, Inc., headquartered in Plymouth, Michigan, manufactures two electric models : an SUV and a pickup truck, as well as an electric delivery vehicle developed for Amazon. Caleb Kuhl photographed the motifs presented here for RIVIAN, and responsible for post production was FIXIP.
“In the ever-evolving world of photography and post production, FIXIP stands as a pioneering force, embracing cutting-edge technologies to elevate our services to new heights. With a commitment to delivering unparalleled quality and efficiency, we are proud to introduce our seamless integration of artificial intelligence (AI) into our workflow. This innovative approach aims to streamline processes and cater to the diverse needs of both our valued clients and talented photographers, including our remarkable collaboration with renowned photographer Caleb Khul for Rivian.” FIXIP tells GoSee.News.
FIXIP continues : “Caleb Khul’s unique vision is the key to his status as a highly sought-after photographer today. His ability to capture moments and subjects in a way that transcends conventions is what sets his work apart. Caleb brings an artistic perspective that skillfully blends contemporary aesthetics with an authentic view of reality. It’s this combination of creativity, visual sensitivity, and innovation that enables him to create memorable and evocative images that stand the test of time. His unique talent is a source of inspiration for us at FIXIP, and we are proud to collaborate with him to showcase his exceptional vision in the world of photography.
The era of AI’s introduction to the public domain was met with a mixture of excitement and skepticism. Many wondered how this technology would impact various industries, and the photography sector was no exception. Some feared that AI would overshadow the human touch in creative endeavors, while others were intrigued by its potential to enhance and expedite work processes.
FIXIP, however, has embraced AI in a way that harmoniously coexists with human creativity and craftsmanship. We have harnessed the power of AI to generate intricate backplates for images without compromising the authenticity or visual appeal that our clients and photographers expect. These backplates, developed in close collaboration with Caleb Khul, have become an integral part of our toolkit, seamlessly woven into the fabric of our post production process.
Caleb Khul’s visionary work with Rivian exemplifies the seamless marriage of AI and artistic vision. Together, we have unlocked new dimensions of creativity, pushing the boundaries of what is possible in automotive photography. By using AI technology, we have been able to create backplates that encapsulate the essence of Rivian’s electric vehicles, seamlessly blending them with the photographer’s unique vision.
What sets FIXIP apart is our dedication to transparency in utilizing AI. We understand the concerns that emerged when AI technology initially made headlines, and we’ve worked diligently to address them. Our goal is not to replace human expertise but to enhance it. We utilize AI to perform repetitive and time-consuming tasks, allowing our team to focus on the aspects of post production that truly require human intuition and creativity.
Our journey with AI has been marked by continuous innovation and refinement. Over time, we’ve witnessed the maturity of AI technology, enabling us to incorporate it seamlessly alongside traditional retouching and computer generated imagery (CGI). This harmonious integration has allowed us to offer a more comprehensive suite of services, ensuring that every client’s vision is brought to life with precision and finesse.
At FIXIP, we believe that AI is a tool to empower our artists, not replace them. It is a means to simplify and accelerate our processes while maintaining the highest standards of quality. Our commitment to transparency, creativity, and excellence remains unwavering as we continue to push the boundaries of what is possible in the world of photographic post production.
In a rapidly evolving industry, FIXIP remains your trusted partner, embracing AI as a transformative force while preserving the heart and soul of visual storytelling. We look forward to embarking on this exciting journey with you, where AI and human creativity merge seamlessly to create photographic masterpieces that leave a lasting impression, just as we have done with Caleb Khul’s groundbreaking work for Rivian.”
GoSee : fixip.today
CREDITS
Post Production FIXIP
Photographer Caleb Kuhl c/o Stern Rep
About FIXIP
Fixip is a team of highly talented specialists in the field of retouching, editing, colorgrading, and creating digital assets using CGI. The team is based in Los Angeles and Europe and is highly versatile, depending on the project.