FLACONI ‘time to care’ brand relaunch with key visuals by Delia BAUM c/o KELLY KELLERHOFF, photographed for BWGTBLD & David+Martin in Portugal
In cooperation with BWGTBLD and the creative agency David+Martin Berlin, Delia BAUM c/o KELLY KELLERHOFF created various key visuals for FLACONI in Lisbon. For the leading German online shop for beauty products, self-care is free of paradigms and stands for fun, freedom, lightness and individuality.
With the new claim ‘time to care’, FLACONI not only kicks off its brand relaunch but also indicates its change of direction from a classic beauty retailer to a holistic self-care provider. “The beauty retail market has undergone a much greater transition than over the past decades. A classic ideal of beauty is no longer modern, but has been replaced by a very individual understanding of well-being and beauty. Our goal is to offer our customers a beauty and self-care experience that inspires them and ultimately enables them to lead happier and healthier lives,” CEO Christoph Honnefelder explains the new vision of FLACONI.
“We believe that self-care is often misunderstood and associated with even more pressure, to-dos and little joy. We want to reinterpret the term self-care and free it from its dogma of having to follow a certain pattern or being perceived as just another to-do on our list. We also go one step further and believe that if you take care of yourself, it empowers you to do good for others. We want to create more awareness for the topic of self-care and its positive effects, which is why we also decided on a new claim with a clear attitude,” Marie-Luise Frickel, VP Brand, says about the mission of flaconi.
Post came from GoSee Member WAGNERCHIC.
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