GoSee CREATIVES TO WATCH : PRESENCE studios creates an ad for SNIPES basketball brand K1X and presents the ‘Outta This World’ campaign complete with an alien apocalypse game
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Here on GoSee, PRESENCE Studios presents you its brand-new short film for the relaunch of basketball brand K1X, plus new imagery for streetwear brand KARL KANI and its latest collection.
K1X: The aesthetic of the 1990s can be see across various areas of pop culture at the moment, including fashion, film, music, and advertising. After winning the pitch for K1X, PRESENCE Studios staged the iconic basketball brand as part of the new ‘Outta This World’ brand campaign in a love letter to the decade. For which, the K1X slogan ‘Play Hard’ was taken quite seriously: after all, they did come up with an alien basketball game – that is nothing short of otherworldly.
The campaign is centered around a short film in which a basketball from outer space comes crashing down to Earth like a fireball – kicking off an otherworldly game: alien-esque players battle it out in an apocalyptic game of basketball. As a matter of fact, everything about this campaign is truly ‘Outta This World’. “It was especially the complete creative freedom we were given by K1X that drove us to take this project to the limits and beyond with the right partners,” says Lucas Schneider, CD of PRESENCE and creative lead of the campaign.
Particular attention was paid to the level of craft that went into this beast of a production: Especially outstanding are the CGI parts of the film created by young Ukrainian Director Shapxo and his team of artists. The film production company responsible was BWGTBLD. Besides the film, the ‘Outta This World’ campaign, launched on 23 August 2024, consists of further assets for the K1X website, social media and partner websites.
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