04.09.2020  •  Advertising NEWS

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Heat-not-Burn. THE WORLD OF glo™ – Stefan THURMANN c/o JULIA WALDMANN was commissioned by the agency geometry to photograph for the brand GLO

‘Heat-not-Burn’ is the name of an innovative technology which heats tobacco instead of burning it. An intelligent electronic mechanism brings out the ultimate tobacco taste. This is how it works: When tobacco is heated, nicotine and other compounds are released by means of an aerosol – without ashes or cigarette odors.

GLO: “Small tobacco sticks which we call neo™ are heated up to a temperature of 270°C. As soon as our neo™ sticks reach this temperature in the tobacco heater, the tobacco unfolds its full aroma and intensity, and the steam can then be inhaled through our tobacco stick.” Stefan THURMANN c/o JULIA WALDMANN was commissioned by the agency geometry to photograph for the brand GLO from British American Tobacco (Germany) GmbH. Art buying was in the hands of Susanne Nagel.

 
Featuring: +2
Stefan Thurmann für glo, B.A.T.

Stefan Thurmann für glo, B.A.T.

 
Stefan Thurmann für glo, B.A.T.

Stefan Thurmann für glo, B.A.T.

 
Stefan Thurmann für glo, B.A.T.

Stefan Thurmann für glo, B.A.T.