Heat-not-Burn. THE WORLD OF glo™ – Stefan THURMANN c/o JULIA WALDMANN was commissioned by the agency geometry to photograph for the brand GLO
‘Heat-not-Burn’ is the name of an innovative technology which heats tobacco instead of burning it. An intelligent electronic mechanism brings out the ultimate tobacco taste. This is how it works: When tobacco is heated, nicotine and other compounds are released by means of an aerosol – without ashes or cigarette odors.
GLO: “Small tobacco sticks which we call neo™ are heated up to a temperature of 270°C. As soon as our neo™ sticks reach this temperature in the tobacco heater, the tobacco unfolds its full aroma and intensity, and the steam can then be inhaled through our tobacco stick.” Stefan THURMANN c/o JULIA WALDMANN was commissioned by the agency geometry to photograph for the brand GLO from British American Tobacco (Germany) GmbH. Art buying was in the hands of Susanne Nagel.
