Holger Wild photographed the brand new BMW motorbike campaign under the direction of AD Therese Stüssel and CD Oliver Palmer by Serviceplan Munich.
‘It was something that really kicked off; smoke and engines revving really created an authentic racing feeling on the shoot’, says the photographer. The skills of both racing drivers were impressive, highly precise and essential to capturing the ‘donuts’ in the right place for the asphalt photo.
Producer Tim Michel did all he could on the production, which took place in Hamburg and Poland. Gloss, Hamburg fine-tuned the post-production.
CREDITS
Client BMW Motorrad
Production Tim Michel Producer
Advertising Agency Serviceplan, Munich
Creative Director Oliver Palmer
Art Director Therese Stuessel
Art Buyer NEVEREST GmbH & Co. KG / Katrin Hein
Post Production Gloss Hamburg
Photographer Holger Wild / Holger Wild
About HOLGER WILD
1966 Born in Kiel, Germany
1991-1996 Study of Photography in Muthesiusschule in Kiel, Germany
1996 - present Holger has been a Freelance-Photographer for Advertising and Editorial clients. He has shot campaigns for all the major car companies: Audi, Volkswagen, BMW, Mercedes-Benz, GM, Volvo, Lamborghini and others in all parts of the World: US, Europe, Russia, Australia, New Zealand, and Africa.
Several awards from German ADC (Art Directors Club)
A member of the BFF (Germany´s most important Photographers Association) and received an award merit in 2009. Several Group- and Single Exhibitions for his freelance-projects