01.02.2024  •  Advertising NEWS

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IT STARTS ON TIKTOK - the campaign celebrates searching and discovering on TikTok with photos by SAM WRIGHT c/o LGA MANAGEMENT for Lucky Generals... and LGA is once again an XXL exhibitor at UPDATE-24-BERLIN

Thanks to its global community, TikTok offers millions of videos full of ideas, inspiration and entertainment for everyone to enjoy. The videos are often intended to encourage users to engage in activities themselves. Whether to go running, start cooking or let their creativity flow – and share it all, of course, on the platform in a video format (most commonly MP4). So that others too can be inspired, or better yet : make new friends themselves in real life.

SAM WRIGHT c/o LGA MANAGEMENT photographed the ‘It Starts on TikTok’ campaign for Lucky Generals (New York / London). 

“In our first campaign for the platform, we bring to life the journeys the content can take people on and illustrate how a simple search on TikTok can be the catalyst for an enriching experience. Because whether it’s finally nailing a poached egg after years of soggy failures or a self-confessed couch potato smashing a 5K, or even launching a small business… It starts on TikTok.” Lucky Generals.

Harry Wilson, Head of Marketing of TikTok UK, Ireland & Nordics : “TikTok is a place to be inspired and discover new things. Every day, our community proves that a dose of inspiration can go a long way. ‘It Starts on TikTok’ is about celebrating the extraordinary moments that spark when communities come together. We hope this campaign inspires people to discover a new hobby, search for that recipe, or even turn their passion into a career. ‘It Starts on TikTok’.”

TikTok is a video platform originally created to share lip-sync music videos and other short-form videos, equipped additionally with the features of a social network. It is operated by the Chinese company ByteDance, and its mainland counterpart in the People’s Republic of China is Douyin. As a mobile app, it is available for Android and iOS.
GoSee : lgamanagement.com

 
SAM WRIGHT X TIKTOK @LGAMANGEMENT

SAM WRIGHT X TIKTOK @LGAMANGEMENT

 
SAM WRIGHT X TIKTOK @LGAMANGEMENT

SAM WRIGHT X TIKTOK @LGAMANGEMENT

 
SAM WRIGHT X TIKTOK @LGAMANGEMENT

SAM WRIGHT X TIKTOK @LGAMANGEMENT

 
SAM WRIGHT X TIKTOK @LGAMANGEMENT

SAM WRIGHT X TIKTOK @LGAMANGEMENT

 
SAM WRIGHT X TIKTOK @LGAMANGEMENT

SAM WRIGHT X TIKTOK @LGAMANGEMENT

 
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