JANA EDISONGA photographed the new FISHERMAN’S FRIEND campaign ‘Are they too strong?’ - with rapper Marteria plus more strong characters at the Port of Hamburg
Jana EDISONGA photographed eye-catching motifs for the new FISHERMAN’S FRIEND campaign, for which she once again had rapper Marteria in front of her camera. They were created in parallel to the new commercial and were produced by Zauberberg Productions.
The campaign gets to the very core of Fisherman’s Friend – depicting strength as a unique personal quality of each individual. In the rough & gritty setting of a port, a motley lot of bizarre and unique characters must stand the test of answering one simple question asked by the skipper if they want to go aboard: ‘Are they too strong?’ Post production was taken care of by Peter Klein at BLUE BUNNY. Watch the complete filmed story on fishermansfriend.com.
Big things often take small beginnings. Today, Fisherman’s Friend is a world-famous brand. But it all started in Fleetwood, a small coastal town in northwest England. The year was 1865. James Lofthouse, a pharmacist, was talking to three deep-sea fishermen one evening, who told him about their catch of the day. Or let’s say they tried to – because all three could hardly say a word. Instead of amusing tales from the high seas, all he heard was a croak. The next day, he gave the three fishermen a mixture of licorice, eucalyptus and menthol – carefully filled into three small bottles. The fishermen were thrilled – and from then on, everyone could actually understand their stories again.
GoSee : edisonga.de
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