MAGNUS WINTER ‘Not Normal, But Original’ – VITA COLA celebrates unique individuality with a new campaign and cinema ad
CREDITS / DETAILS / VIDEO EMBED LINK
Who says what’s normal anyway? And who says that normal is good or even better for that matter? Since June 2022, the somewhat different kind of Cola brand is making a fresh start with a new product design and confident campaign. ‘Not Normal, But Original’ – based on the new campaign claim, photographer and director Magnus Winter realized several campaign motifs and a cinema ad in cooperation with the agency Werk3.
VITA COLA, the largest cola brand originally from Germany, confidently underscores its unique individuality with this campaign. ‘Not Normal, But Original’ expresses the heart of the brand in a nutshell, according to brand spokesman Paul K. Korn : “Our original product, the VITA COLA Original with a splash of lemon, has always been different than conventional colas, indeed a true original. Which is why the brand authentically stands for being uncompromisingly unique, open-minded, and positive. We are just as proud of being different as our customers. Rightly so : We have stood our ground among colas and soft drinks as the No. 1 in Thuringia and No. 2 in Eastern Germany.”
Based on the new claim and enhanced brand image, VITA COLA’s lead agency Werk3 from Rostock has developed a 360-degree campaign for all communication channels. All visuals, audio, video and social media activities are consistently focused on the attitude towards life of young people.
CREDITS
Director Magnus Winter
DOP Max Schroeder
Production Blue Bunny production
Advertising Agency Werk3, Rostock
Editing Alex Murygin
Post Production Johannes Hilser @ Stefan King
Styling Ulrica Knutsdotter
Hair & Make-up Kelly Paitaki
Photographer Magnus Winter
About MAGNUS WINTER
Living in berlin, Magnus WINTER has worked as a freelance photographer and film director since the late 90s. a look into his portfolio is like taking a long stroll on a sunny summer day. the liveliness and authenticity of his photographic idiom creates the moment of natural beauty that is so typical of his pictures. his camera's perspective is at the height of the model's eyes. this gives his pictures a direct contact with life. arnold worldwide, jung von matt, tbwa, mccann-erickson and other agencies value this positive outlook on his fellow man, as also do clients like bmw, daimlerchrysler, europcar, mcdonald’s, ramazotti, dazed+confused, brand eins [brand one] and wallpaper.
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24.08.2022